Process Mapping each persona's customer journey to identify and eliminate friction points, ensuring a seamless path from awareness to loyalty.
Merging marketing, sales, and client success silo's into a cohesive revenue team, aligning goals and strategies for collective success with predictable analytics at each stage.
Automate your GTM with tech alignment and a RevOps machine that guides customers through direct paths, manages detours, and positive and negative exit scenarios.
Optimize each persona's buyer journey for a seamless experience from discovery to loyalty. Recognizing the journey’s complexity, we meticulously map:
The customer journey is not linear, we map the follow paths and processes.
Direct Paths: The ideal routes for engagement and conversion
Detour Paths: Alternative routes that accommodate unique customer needs or behaviors
Exit Paths: Understanding both positive exits (stage maturity) and negative exits (drop-offs) to refine engagement strategies
This approach empowers self-guided discovery and effective journey management across both Sales-Led and Product-Led strategies, ensuring every interaction moves the customer forward.
Transform your isolated departments into a Unified Revenue Team. This strategic alignment merges marketing, sales, and client success into a single powerhouse, driving collective success with clear, predictable analytics guiding every stage.
Collaborative Goals: Align objectives across all teams for a unified approach to growth
Strategic Synergy: Ensure marketing, sales, and client success efforts complement and enhance each other with enablement assets and playbooks
Predictable Analytics: Utilize data-driven insights from performance analytics to inform strategies and decisions at every customer touchpoint of the bowtie model.
Transform departmental silos into a Unified Revenue Team to foster collaboration and streamline operations. This approach amplifies growth potential, ensuring success is a shared journey powered by strategic insights.
Serious about scaling up?, the importance of ending silos, and aligning your teams, tech, and processes to serve your client throughout their journey to increase revenue has never been as important.
Faster Revenue Growth with RevOps
More Profit with
RevOps
Seamlessly automate your GTM strategy with development inside your HubSpot RevOps Machine, aligning existing and new technology to guide each customer's journey and your revenue team with precision and care.
Tech-Driven Alignment: Integrates your GTM strategy inside HubSpot, exisiting and newly identified tech stack - ensuring a cohesive tech framework for streamlined operations
Guided Customer Paths: Directs customers through their journey with clear automation and human touch points paths, efficiently managing any detours and providing well-defined exit strategies
Positive & Negative Scenarios: Anticipates and automates responses to both positive customer engagements and potential negative exit points, maintaining a balanced and proactive approach
API Specifications: Seamlessly integrate your applications with your HubSpot RevOps machine, included in your machine development is the API specification for your team to build, or upgrade and have integration specialists make the tech calls for you
Your HubSpot RevOps Machine empowers your organization with an automated GTM solution that not only enhances customer experiences but also drives efficiency and success across every interaction.
Choose to populate your HubSpot RevOps machine by providing your own marketing, sales and customer success content, or upgrade and have our expert content team, designers and writers create this to your brand, personas tone of voice and customer journey.
Revenue Team Content Packs include:
Content Creation
Direct Response Copywriting
Graphic Design and Video Production
Interactive Conversion Pieces
Knowledge Base Articles
Sales Sequences + much more
Content is created in the base language of English, and for global brands, we offer a full transcreation service through local linguists with our optional Multi-Language & Global Content Option.
Explore the advantages of streamlining processes and automating your revenue team and customer journeys with the HubSpot professional/enterprise hubs.
Partnering with 6teen30 has been an eye-opener, especially as the CMO of iiko (now Syrve), an international restaurant SaaS company.
Their deep knowledge in RevOps, shown through the inbound strategy, HubSpot setup, and making of a multi-territory website and underlying operational procedures, reflects how committed they are to our company and its goals.
Despite challenges, they’ve been dependable with their expertise, skills, and tools. One big win from our collaboration is the successful rebranding of iiko international operations to Syrve.
If your company is thinking about RevOps seriously, 6teen30 is a solid choice, dedicated to growth and genuinely interested in ensuring ongoing success.
I recommend 6teen30 to anyone who needs a RevOps Firm that will not only drive the bus, but also map out the route and point out the significant landmarks.
With 6teen30, one gets a highly talented and professional growth team – plus Mike’s strategic direction. Mike’s recommendations for structuring our first promotion were so successful at bringing in new customers that I have adopted the same technique to closing every sale.
Beyond Mike, the rest of the team is incredibly dedicated to their work and delightful to work with. Jamie coordinates them like the experienced maestro he is, ensuring the delivery of intricately structured campaigns with every piece in place.
Jamie and Mike are also two of the most responsive people I have ever met. We are in the USA, so their ability to erase the five-hour time difference has been much appreciated.
'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.
They invest time in getting to know each of their customers very well.
Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’
'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.
Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £18m [from less than £1m] in revenue in five years!' which ultimately helped contribute to us achieving a successful exit in 2023.
'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.
They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'
'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate. I have no doubt that without this we would not be where we are today.
A great team who went out of their way to deliver results, over and above those initially planned.'
'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.
I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'
'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.
The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'
'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'
Is Your Go To Market Strategy Underperforming? - Stress test it, uncover critical gaps and opportunities in your GTM approach and get actionable insights to drive rapid improvement and growth.
