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Be Strategic.

With A Go To Market Strategy GamePlan
GTM Engineering
 

Transform your vision into action through our Strategic GamePlan workshops.
As your North Star, the GamePlan is a blueprint to build your RevOps machine
automation aligning your revenue teams around a unified strategy.

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30-45 Day Strategic Workshops

Complete 9 workshops online or with our strategic guidance to benchmark your organization.

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Adopt Your Strategic GamePlan

Secure team buy in and collaboratively, design & approve your new GTM RevOps Strategy.

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Choose Your Machine & Growth Execution

PLG/SLG or combined GTM models for your HubSpot machine automation to align your customer journey.

RevOps Strategy Success On Your Terms

Elevate your Strategic GTM Engineering GamePlan with our workshops inside your first 90 days of your fractional service. 

Working side by side with our dedicated fractional team e
ach method is designed to benchmark your organization's core areas—team, processes, data, and technology—while we pinpoint friction points, develop key personas and ideal client profiles, and set SLAs and SMART goals. Transform your marketing, sales, and customer success processes to quickly create your RevOps Machine automation blueprint.

Go To Market Strategy 1
Business Model, People, Data & Tech Workshops

Start off fast with the following 3 workshops:

Workshop 1:
Business Model Review & Setting SMART Goals OKRs, Departmental Key Numbers, Create New Vision & Mission

Workshop 2:
Internal RevOps Champion + Team Skills, Responsibilities Assessment

Workshop 3:
Data & Tech Stack Evaluation

Attendees: Your C Suite + RevOps Champion
Total Time Investment: 8-12 hrs 

Week 1
Go To Market Strategy 2
SLA & Friction Finder Workshops

3 further workshops in Week 2 formulate SLAs, finds friction and aligns your teams with SLAs:

Workshop 4:
Persona and Ideal Client Profile Identification and Creation for your core audience segment and solution

Workshop 5:
Friction Finder - Evaluate Your Current PLG or SLG Processes Throughout The Customer Journey

Workshop 6:
Sales & Marketing SLA + Key Metrics Adoption, Marketing & Sales Velocity Alignment Calculations

Attendees: Your CMO,CRO, COO + RevOps Champion
Total Time Investment: 8-12 hrs 

Week 2
Go To Market Strategy 3
Customer Journey Process Creation Workshops

3 workshops to create your new processes to increase positive force and velocity through your Marketing, Sales & Client Success Process:

Workshop 7:
Marketing Process - Buyer's Journey

Workshop 8:
SLG / PLG Sales Process - Pipeline Stages

Workshop 9:
Client Success Process - Customer Journey

Attendees: Your C Suite + RevOps Champion
Total Time Investment: 8-12 hrs 

Week 3
Go To Market Strategy 4
GamePlan Review & Adoption Workshop

Your RevOps strategist will evaluate your workshops and assist in creating your Strategic GamePlan, making recommendations ready to present to you in your final workshop, including a choice of Strategic GTM HubSpot Machine and Growth Execution implementation options.

Workshop 10: [6teen30 Internal assignment]
LMS only GamePlan Creation Assistance or Done for You option with a Personalized GamePlan Reveal Session including RevOps Recommendations and Q&A

Attendees: C Suite + RevOps Champion
Total Time Investment: 2-4 hrs 

Week 4

Schedule a Fractional GTM Evaluation Call

Discover how our Fractional GTM services can drive your success. In this evaluation and demonstration call, we will cover:

  • Business Overview: Introduction and identification of your GTM stage
  • Challenges and Goals: Discuss current challenges and plan future goals
  • Process Walkthrough: Explore our GTM and RevOps processes
  • Service Recommendations: Tailored suggestions for Fractional Services to help deliver your goals 
  • Investment Review: Review of investment model options.
A successful outcome in 60 minutes ensures we are a good fit, understand your challenges, set realistic goals, demonstrate our process, and introduce our Fractional Services and investment options.


Ready to take the first no obligation step?

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