A data drive methodical approach that launches faster [usually within 60 days] and the site grows in size based on data and is always being optimised.
Usually a new design is created every 2 years, then stays static, eventually a site redesign is carried out over 3 months and the cycle repeats.
Growth Driven Design [GDD] is the latest and most effective standard for website development and design that produces measurable results. It involves three critical phases.
Growth-Driven Design is a more agile web approach that works with Inbound and delivers better results while reducing risks compared to traditional website redesign.
Your RevOps online strategy starts with a growth-driven website built and hosted on the HubSpot CMS Hub. The website is integrated with your HubSpot CRM Suite for a seamless and customer-centric experience.
The Growth Driven Design process starts with a foundational strategy that focuses on the following areas:
SMART Goals
Personas, ICP & Quantitative Research
Qualitative User Experience UX Research
Fundamental Assumptions
Global & Page Strategy
Post strategy, we agree your wish list and this determines what creative and innovative components are to be included in your launchpad website.
Getting live quickly is key and ensuring that your launchpad website includes the 20% of the web components that will produce 80% of the impact and value for your website visitors.
Validating via a hypothesis statement considers
Expected Impact + Effort Required
Metrics Measured + Definition of Complete
A fully managed process gets you live defining the differences of 'Need to Have' and 'Nice To have' components within 60-90 days.
Growth Driven Design uses two principles of lean thinking and agile processes with four areas in the continuous development stage:
Plan
Get Stuff Done
Learn
Transfer
Ongoing analysis of the data, utilizing the wish list plans, and prioritizes initiatives giving the greatest value to the user, boosting conversions, or building marketing assets.
According to the HubSpot State of Growth Driven Design Report, organizations that use Growth Driven Design typically see significant improvements in their results within just six months after launch.
More Leads
Higher Revenue
Partnering with 6teen30 has been an eye-opener, especially as the CMO of iiko (now Syrve), an international restaurant SaaS company.
Their deep knowledge in RevOps, shown through the inbound strategy, HubSpot setup, and making of a multi-territory website and underlying operational procedures, reflects how committed they are to our company and its goals.
Despite challenges, they’ve been dependable with their expertise, skills, and tools. One big win from our collaboration is the successful rebranding of iiko international operations to Syrve.
If your company is thinking about RevOps seriously, 6teen30 is a solid choice, dedicated to growth and genuinely interested in ensuring ongoing success.
I recommend 6teen30 to anyone who needs a RevOps Firm that will not only drive the bus, but also map out the route and point out the significant landmarks.
With 6teen30, one gets a highly talented and professional growth team – plus Mike’s strategic direction. Mike’s recommendations for structuring our first promotion were so successful at bringing in new customers that I have adopted the same technique to closing every sale.
Beyond Mike, the rest of the team is incredibly dedicated to their work and delightful to work with. Jamie coordinates them like the experienced maestro he is, ensuring the delivery of intricately structured campaigns with every piece in place.
Jamie and Mike are also two of the most responsive people I have ever met. We are in the USA, so their ability to erase the five-hour time difference has been much appreciated.
'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.
They invest time in getting to know each of their customers very well.
Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’
'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.
Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £18m [from less than £1m] in revenue in five years!' which ultimately helped contribute to us achieving a successful exit in 2023.
'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.
They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'
'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate. I have no doubt that without this we would not be where we are today.
A great team who went out of their way to deliver results, over and above those initially planned.'
'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.
I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'
'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.
The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'
'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'
