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Power Up.

Fractional GTM Revenue Operations
for HubSpot Agencies

Add a fractional GTM RevOps A-player to your team to drive
your agency’s transformation and fuel your clients’ growth.

Why HubSpot Agencies Risk Falling Behind

HubSpot agencies are at a crossroads: traditional inbound and CRM onboarding services are no longer enough.

Key Challenges:

  • Unprepared to deliver the GTM and RevOps solutions clients demand.
  • Lacking the expertise to execute strategic, technical frameworks.
  • Risking client churn and strained relationships from poor transitions.
  • Losing ground to competitors already excelling in GTM and RevOps.
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The Shift You Can’t Ignore

'HubSpot agencies must power up and embrace GTM and RevOps services, it’s no longer optional. Now is the time to evolve into a trusted boardroom advisor, meet client demands with confidence, and secure your future with sustainable growth.'


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What’s at Stake

Agencies undertaking GTM and RevOps without preparation risk it all:

  1. Churn: Miss evolving client needs, and they’ll leave.
  2. Lost Revenue: Bigger players will take your clients, and your profits.
  3. Missed Growth: Without high-value services, long-term success slips away.

To stay competitive, you must meet the demands of an evolving HubSpot client base.

Delivering market-leading GTM and RevOps services positions you as the strategic boardroom partner clients trust to achieve their goals.

Unlock the Power of a Fractional
GTM RevOps Director

Access expert leadership and 37 specialized playbooks to transform your agency. From strategy to execution, we provide the tools and frameworks to support your team to deliver impactful GTM and RevOps services, positioning your agency as a trusted leader.

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Client Engagement

  • Support your team with client calls, scoping, and sales engineering to secure opportunities.
  • Ensure smooth onboarding and faster time-to-value from proposal to go-live.
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GTM & RevOps Strategies

  • Audit and update the agency business model, ICP and Personas
  • Develop custom GTM and RevOps strategies for your agency and clients.
  • Align business goals with actionable playbooks and roadmaps to drive results.

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Research & Planning

  • Perform in-depth research, including financial modeling, process mapping, and integration planning.
  • Focus strategies on quarterly revenue or operational goals, ensuring they’re data-driven and feasible.

 

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GTM Engineering

  • Bring strategies to life with detailed documents, handoff support, and team training.
  • Lead stand-up calls with clear guidance for successful execution.
  • Provide 1:1 dedicated sprint sessions to support your team.
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GTM Execution

  • Step into engine room execution to fill skill gaps and deliver strategies seamlessly.
  • Support hiring, interviews, and recruiting to build a strong GTM RevOps team.

 

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Performance Analytics

  • Analyze GTM motions with data-driven insights and actionable recommendations.
  • Lead or shadow monthly and quarterly client review calls to ensure ongoing success.

 

6teen30's Fractional Agency Approach

Ready to add GTM RevOps services to expand your agencies service lines? Our proven, step-by-step process gives you the clarity and confidence to make the right move.

1: Agency Discovery:

Evaluate your agency’s current capabilities, identify challenges, and uncover goals to confidently transition into GTM and RevOps services.

Book your call here:

 

2: Agency GTM RevOps Readiness Assessment:

Conduct a comprehensive RAG analysis to pinpoint gaps and opportunities, outlining the steps needed to transform your HubSpot marketing / CRM agency into a GTM RevOps powerhouse.

3: Agency Goal Planning:

Set clear, actionable goals for your GTM RevOps retainer services and establish a strategic launch timeline.

 

4: Agency Fractional Prescription:

Choose from pre-packaged, fixed-budget solutions or a custom prescription tailored to your agency’s transformation, covering strategy, planning, launch, and client support, with scalable options as your agency grows.

5: Agency Onboarding & GTM Strategy:

Strategically plan your agency’s entry into the GTM RevOps market with expert guidance from your Fractional RevOps Director. Update your business model, ICP and get the tools, training, and tailored plans to transition your clients into long-term GTM RevOps retainers.

6: Agency Go Live:

Confidently launch GTM RevOps services with your Fractional RevOps Director. Deliver client projects seamlessly each quarter with expert support and skills transfer for your team.

Activating Your GTM RevOps Agency

Our proven framework equips your agency to deliver with your GTM RevOps with confidence. With a Fractional GTM RevOps Director by your side, you’ll have the tools, strategies, and support to grow existing client relationships and capture new opportunities.
 
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Your Fractional GTM RevOps Director audits your agency to uncover gaps in GTM and RevOps delivery. A RAG system prioritizes critical actions for immediate readiness.

Key Activities:

  • Assess team skills, tools, and workflows.
  • Identify technical and strategic gaps.
  • Evaluate execution capabilities.

Deliverables RAG Report:

  • Red: Immediate action required.
  • Amber: Needs improvement.
  • Green: Ready to deploy.
Stage 1
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Your Fractional GTM RevOps Director will evaluate your business model to ensure it aligns with evolving market needs, then craft a tailored RevOps strategy with your leadership team to address gaps and create long-term client value.

Key Activities:

  • Assess business model scalability and client segmentation.
  • Refine Ideal Customer Profiles (ICPs) and buyer personas.
  • Evaluate pricing strategies and recurring revenue opportunities.
  • Align the team with RevOps processes through role integration and workflow optimization.
  • Provide ongoing training for effective strategy execution.

Deliverables:

  • RevOps strategy document with an implementation roadmap.
  • GTM plan for new and existing clients, optimizing revenue streams and positioning.
  • Updated business model canvas with actionable insights.
  • Refined ICPs and buyer personas for GTM RevOps.
  • Training resources to align the team with RevOps goals.
  • Team integration plan to ensure smooth execution of RevOps strategy.
Stage 2
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As your white-labeled Fractional GTM RevOps Director, we deliver RevOps strategy and Revenue Architecture services directly to your clients. From scoping calls to performance reviews, we align strategies with client goals for measurable results.

Key Activities:

  • Scope RevOps projects during client meetings.
  • Design GTM strategies tailored to client needs.
  • Review RevOps performance quarterly.

Deliverables:

  • Client-specific RevOps annual strategy.
  • Revenue Architecture blueprints.
  • Quarterly performance review reports with recommendations.
Stage 3
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Turn RevOps strategies into actionable plans with OKRs, SMART goals, and quarterly roadmaps. Align cross-functional workflows and technical integrations to achieve business objectives.

Key Activities:

  • Develop executable project plans.
  • Align sales, marketing, product, and customer service processes.
  • Plan quarterly GTM objectives and tasks.

Deliverables:

  • OKR framework with quarterly plans.
  • Process maps for all journeys, key workflows.
  • Technical integration timelines.
Stage 4
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Implement yours and your clients RevOps strategy with hands-on DWY (Done-With-You) support, ensuring accurate execution and empowering your agency team with practical expertise.

  • Key Activities:

    • Guide your team through strategy execution.
    • Address implementation challenges collaboratively.
    • Ensure alignment between strategy and outcomes.

  • Deliverables:

    • DWY support sessions with actionable insights.
    • Real-time feedback for seamless execution.
    • Progress reports, including client results and health scores.
Stage 5
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Address skill gaps with DFY (Done-for-You) services from your Fractional GTM RevOps Director. Our network executes your GTM RevOps implementation skill gaps tasks to ensure flawless delivery and seamless results.

Key Activities:

  • Set up HubSpot workflows, integrations, and processes.
  • Build GTM and RevOps infrastructure.
  • Deliver completed projects with detailed documentation.

Deliverables:

  • Fully integrated CRM systems with API specifications.
  • Automated workflows and performance dashboards.
  • Comprehensive handoff documentation for ongoing management.
Stage 6
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Transform into a GTM RevOps Powerhouse

Evolve into a trusted GTM and RevOps leader with high-value services, board-level expertise, and a clear competitive edge.

  • Modernize Services: Shift from basic inbound offerings to premium GTM and RevOps solutions clients demand.
  • Enhance Capabilities: Add fractional expertise and tools to deliver impactful results.
  • Differentiate in the Market: Become the trusted partner your clients rely on.
  • Retain and Grow Revenue: Build stronger relationships with GTM retainers and ongoing optimizations.
  • Protect and Expand Relationships: Meet evolving needs to maintain loyalty and trust.
Confidently embrace GTM and RevOps to secure your position as a boardroom advisor driving sustainable growth.

Schedule Your Fractional GTM Agency Call

Transform your agency into a GTM RevOps leader with Mike Midgley. In just 60 minutes, together we’ll:

  • Understand your business model and goals.
  • Assess your services and readiness for GTM and RevOps.
  • Identify challenges and uncover growth opportunities.
  • Provide tailored recommendations and flexible investment options.

Take the first no-obligation step—let’s power up your agency together!


GTM Playbooks Master Brand With Boarder - 0924

Across seven operating areas, your white-label Fractional GTM RevOps Director applies 37+ playbooks to implement proven frameworks for your clients—tailored to any GTM maturity stage.

Agency Fractional GTM RevOps Retainer Packages

Choose from one of our flexible agency packages, competitive and fully supported. If you need a custom solution, schedule a evaluation call.

 

Foundation

6m Min Term

$2,5002,250 /month

Foundation Agency Fractional GTM RevOps Director boosting your growth, complete projects strengthening yours and your clients boardroom and engine room without full-time salaries. 

 

Active

6m Min Term

$5,0004,500 /month

Active Agency Fractional GTM RevOps Director boosting your growth, complete projects strengthening yours and your clients boardroom and engine room without full-time salaries. 

Integral

12m Min Term

$CustomCustom /month

Integral Custom built Agency Fractional GTM RevOps Director boosting your growth, complete projects strengthening yours and your clients boardroom and engine room without full-time salaries. 

Foundation

Active

Integral

Agency Strategy & Onboarding

Agency Strategy & Consulting
Implement your agencies GTM RevOps services with confidence with the agency strategic GTM Rev Ops plan
$5,000 - [One Time]
$5,000 - [One Time]
$Custom - [One Time]

Board Room Support

C Suite - Director of GTM RevOps Strategic Services
Executive strategic support to agency senior leadership including attendance of board meetings [if req].
20 Hrs p/m
50 Hrs p/m
Custom Hrs p/m
Strategic GTM RevOps Audits
A baseline GTM Audit is created to identify core areas of impact and inform the Strategic GTM GamePlan for clients
Strategic GTM GamePlan
A 12 month GTM and RevOps GamePlan will be created for clients and the agency to focus priorities each quarter - to be signed off by the board.

Engine Room Support

Agency Team Support
Each week, month, quarter your fractional GTM RevOps Director will provide support to your agency and client team to create and execute the strategies
Client & Agency Support
Fractional time can be used to optimize your agencies positioning and execution, plus your clients accounts or a combination of split time focus.
Skill Gap Execution
If an identified skill gap is required to be filled to execute the strategy - a scope will be required to assess time, technical requirements and where possible will be undertaken in the time allocated, or an additional team / costs will be required. Excludes API Coding and Custom Technical Integrations that will be hired in at additional cost.

Account & Project Management

Weekly Sprint Calls
Attendance to your internal agency and clients weekly team check in and sprint calls.
x1 weekly
x1 weekly
x Custom
Monthly Progress Call
Each month a project progress team call and report will ensure agency and client projects remain on track.
Quarterly Strategy Call
Each quarter a strategic review against performance goals, existing planned and new business objectives will me undertaken for the agency and clients and restructured. [if req].

Additional Time

Additional Per Hour
Add additional packs of hours to your base rate monthly retainer to cover new clients, new requests or out of scope requests.
+ $100 per hour
+ $90 per hour
+ $Custom per hour
Custom Client Packs
Custom additional time for each client can be negotiated at preferential rates based on term commitment.
+ $Custom
+ $Custom
+ $Custom
Teal - #RevOpsLife