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Be Informed. Strategic. Impactful. Optimized. Aligned. Transformed.

GTM Strategy & Revenue Operations
for SaaS Tech Co's

Optimize your product-led or sales-led GTM strategy with custom HubSpot integrations,
enhancing your customer journey for predictable revenue growth.

Be Informed.

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Be Informed.

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Confident Decision Making

Performance Analytics as a Service (PAaaS) empowers your organization with data-driven insights in real time.

Our expertise lies in data modeling and setting up intuitive dashboards using Databox, ensuring that you have real-time visibility into critical metrics across the entire customer journey.

Available as a standalone service or as part of our comprehensive Revenue Operations as a Service (ROaaS) solutions, you'll gain the analytical edge needed to make informed decisions and drive success.

Be Strategic.

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The Foundation of Your RevOps Strategy

Through 9 workshops, undertaken over a 30-day timeframe, you will meticulously benchmark your organization's team, processes, data, and tech.

Focussing on identifying and addressing friction points across the customer journey, refining buyer personas, and crafting ideal client buyer profiles.

Work inside our guided online learning platform with slack support, or 1:1 with a RevOps strategist, your GamePlan will be ready to  seamlessly integrate into your GTM Process Mapping and Machine Automation.

Be Efficient.

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Unlock Your Go-to-Market Potential

Align your customer journey with a state-of-the-art set of process mapping blueprints and HubSpot RevOps Machine build.

RevOps machine are built to support both PLG (Product-Led Growth) and SLG (Sales-Led Growth) strategies, providing flexibility for your organization's Go-to-Market solution integrated into your existing or revamped tech stack.

Be Impactful.

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Unlocking Tangible RevOps Outcomes

RevOps Professional offers a quarterly project-based engagement model that focuses on addressing your organization's key initiatives identified from the strategic GamePlan.

With flexible velocity options, you can choose to work on single, dual, or multiple initiatives simultaneously.

This approach provides the benefits of fixed budgeting with guaranteed project-based outcomes, ensuring that SaaS and tech companies can maintain agility and accelerate their growth

Be Optimized.

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Increasing Your Scale-Up Velocity

Fully managed RevOps as a Service retainers execute your GamePlan and optimize your revenue generation throughout the customer journey. 

Partnering daily, our team of Data-centric RevOps pro's are an extension to your internal team, responsible for executing your strategy, web, marketing, sales, and client success campaigns, and HubSpot tech stack, all at a fraction of the cost of recruiting and ramping up employees internally.

Be Dynamic.

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A Smarter Data Approach to Web Design 

Changes the way websites are designed and built. A smarter approach to eliminate traditional website redesign pains and delays.

A dynamic web solution built on the HubSpot CMS  moves with your business, ensuring you drive optimal results using data to achieve reliable month-over-month growth.

Be Aligned.

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A Centralized System & One Source of Truth

RevOps as a Service [ROaaS] solutions are delivered on the world's leading CRM suite for growth and scale-up organizations, HubSpot.   

Included in your RevOps as a Service solution retainer, you will be provided with access to
the HubSpot CRM suite at either the Professional or Enterprise subscription level based on the needs of your ROaaS retainer. 

Be Supported.

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Add On Demand Experience to Your Management Team

Unlock the power of Revenue Operations without the commitment of a full-time management team salary.

Our Fractional RevOps services provide expert support precisely when you need it.

With flexible engagement options, our seasoned executive professionals joins your management team to help streamline processes, align teams, and drive growth, all without the overhead of a full time RevOps exec.

Revenue Operations in Action:

Discover how aligning your departments can boost your bottom line. HubSpot Research shows that organizations with aligned departments close 38% more deals and generate 208% more revenue from their marketing efforts.

RevOps is rapidly gaining popularity as a proven framework for scaling forward-thinking organizations. A 2019 SiriusDecisions study found that public companies implementing RevOps saw a 71% higher stock performance, while those using an aligned approach to revenue growth achieved 19% faster revenue growth and 15% higher profits. Don’t get left behind – learn how RevOps can take your organization to the next level.

208

% More Marketing Revenue

38

% More Deals

71

% Higher Stock Performance

19

% Faster Revenue Growth

15

% More Profit

The Ambitious CEO's Tactical Handbook

How to Slam Dunk Your Business Growth Targets with Successful Rev Ops

'11 Essential Inbound Strategies for Cracking Successful Rev Ops Growth'

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Download The CEO Handbook

Learn more about How We Help Scale Up CEOs Like You Implement Revenue Operations Here 

The Astute CFO’s Tactical Handbook

Drive Ferrari-Style RevOps Performance and Business Value without Crashing the Budget

’11 Risk-Reduced Inbound Strategies for Smart RevOps Growth and Raising ROI’

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Download The CFO Handbook

Learn more about How We Help Scale Up CFO's Like You Implement Revenue Operations Here 

The Dynamic COO’s Tactical Handbook

Discover How RevOps Gives You Ambitious Operations Performance(Without Messing Up Budgets)
 
'11 Inbound RevOps Growth Strategies to Make You a Transformation Champion’

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Download The COO Handbook

Learn more about How We Help Scale Up COO's Like You Implement Revenue Operations Here 

The Visionary CMO’s Tactical Handbook

The Smarter Way to Deliver Better Quality Leads, Marketing Target Success and Ambitious Growth with Rev Ops

'11 Imperative Inbound Rev Ops Strategies for World-Beating Marketing Success'
 
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Download The CMO Handbook
 
Learn more about How We Help Scale Up CMO's Like You Implement Revenue Operations Here 
 

 

The Go-Getting CRO’s Tactical Handbook

How to Wow the C-Suite with Sales Results Beyond Their Wildest Expectations with RevOps

'11 Essential Inbound Strategies for Smashing Sales Targets with Rev Ops'
 
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Download The CRO Handbook
 
 Learn more about How We Help Scale Up CRO's Like You Implement Revenue Operations Here 
 

 

The Smarter CIO’s Tactical Handbook

How RevOps Helps CIO Teams Data Produce Better Results

’11 Inbound RevOps Strategies for Overdelivering on Efficiency, Performance and Growth’
 
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Download The CIO Handbook
 
Learn more about How We Help Scale Up CIO's Like You Implement Revenue Operations Here 

The Genius CTO’s Tactical Handbook

How CTO's Deliver Agility, Efficiency and Growth to Make Your Customers, Teams and Peers Super Happy

’11 Inbound RevOps Strategies for Solving the Mysteries of Lean Efficiency, Agile Performance and Customer-Centric Growth’
 
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Download The CTO Handbook
 
Learn more about How We Help Scale Up CTO's Like You Implement Revenue Operations Here 

Access the Latest RevOps Resources to
Boost Your Growth:

At Force & Friction, we’re committed to providing you with the most up-to-date RevOps resources in a way that suits you best.

Whether you prefer to listen, read, watch, or engage with your fellow RevOps peers in our online community, we have a variety of options to fit your needs. Stay informed and connected with our comprehensive collection of resources, designed to help you achieve your growth objectives and streamline your operations.

Ready to Accelerate Your Scale-Up Growth with RevOps? Simply Choose a Convenient Date and Time:
Meet Mike, your RevOps Strategist!

Let’s talk about transforming your ideas into scale-up success, schedule a 30-minute discovery call today.

 

 
 

Client Testimonials

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Partnering with 6teen30 has been an eye-opener, especially as the CMO of iiko (now Syrve), an international restaurant SaaS company.

Their deep knowledge in RevOps, shown through the inbound strategy, HubSpot setup, and making of a multi-territory website and underlying operational procedures, reflects how committed they are to our company and its goals.

Despite challenges, they’ve been dependable with their expertise, skills, and tools. One big win from our collaboration is the successful rebranding of iiko international operations to Syrve.

If your company is thinking about RevOps seriously, 6teen30 is a solid choice, dedicated to growth and genuinely interested in ensuring ongoing success.

Simon Dadswell
Chief Marketing Officer: Syrve
sd

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I recommend 6teen30 to anyone who needs a RevOps Firm that will not only drive the bus, but also map out the route and point out the significant landmarks.

With 6teen30, one gets a highly talented and professional growth team – plus Mike’s strategic direction. Mike’s recommendations for structuring our first promotion were so successful at bringing in new customers that I have adopted the same technique to closing every sale.

Beyond Mike, the rest of the team is incredibly dedicated to their work and delightful to work with. Jamie coordinates them like the experienced maestro he is, ensuring the delivery of intricately structured campaigns with every piece in place.

Jamie and Mike are also two of the most responsive people I have ever met. We are in the USA, so their ability to erase the five-hour time difference has been much appreciated.

Jeff Grody
President and Chief Executive Officer: EasyExport
Jeff Grody

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'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.

They invest time in getting to know each of their customers very well.

Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’

Richard Wood
Chief Executive Officer: Safran
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'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.

Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £18m [from less than £1m] in revenue in five years!' which ultimately helped contribute to us achieving a successful exit in 2023.

Jason Buckley
CEO: LF&E
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'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.

They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'

Marc Mcloughlin
Managing Director: KeyFleet
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'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate.  I have no doubt that without this we would not be where we are today. 

A great team who went out of their way to deliver results, over and above those initially planned.'

Joff Ward
Managing Director: CorkSol UK
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'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.

I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'

Simon Doderer
Senior Recruiter: Microsoft
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The Bear Trail

'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.

The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'

Philip R Jordan
Non-Exec Director: The Bear Trail
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'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'

Lucy Barrow
Marketing Director: Mix & Twist
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