Syrve is a comprehensive POS and Restaurant Management Software solutions that can be tailored to your needs and specialises in helping bars, restaurants, takeaways, and other hospitality businesses achieve more with less.
Syrve's POS system provides a streamline system that can run your entire operation with one platform, from Front of House to Back of house, to Above Store & the Head Office to Ecommerce.
Read how we assisted the executive management team and regional heads across five countries to restructure their brand, and put in the foundations of a revenue operations framework that provides Syrve with a platform to scale globally.
As an established SaaS POS provider, the brand iiko despite it being well known in Russia and its neighbouring CIS regions, it had a less mature presence in the MENA, Italian and UK markets despite its local office.
With the unfortunate situation around the Russian and Ukraine conflict in early 2022, iiko as an organization and as a brand had to evolve to provide a platform to scale globally. Iiko being part of a Revenue Operations implementation had to adapt fast.
The environment required a mid-implementation pivot including:
New Brand (iiko to Syrve)
New Online presence and brand collateral
New Partner program redesign
The iiko Russian and international management teams were outstanding during these immensely difficult times, supporting their own team, its relocation and continued commitment to globalisation and rebranding.
The foundation of RevOps was achieved over the first 18 months (despite almost 6 months) with severe restrictions as a result of the relocation from Russia, and rebranding to the Europe and MENA region.
Each region has a CMS and CRM-centered led framework to build upon with the Syrve internal marketing, sales and client success teams.
See how Syrve can assist you with their all-in-one restaurant management system.
From a disparate regionalised model, Syrve now has an internationally scalable brand, centralized one source of truth HubSpot CRM platform, and international RevOps foundation framework implemented.
A clearer value proposition with automation serving the buyer and client journey.
% Multi-Regional RevOps Platform Implemented
% Traffic Increase
% Aligned Teams
% HubSpot Enterprise Implement
Partnering with 6teen30 has been an eye-opener, especially as the CMO of iiko (now Syrve), an international restaurant SaaS company.
Their deep knowledge in RevOps, shown through the inbound strategy, HubSpot setup, and making of a multi-territory website and underlying operational procedures, reflects how committed they are to our company and its goals.
Despite challenges, they’ve been dependable with their expertise, skills, and tools. One big win from our collaboration is the successful rebranding of iiko international operations to Syrve.
If your company is thinking about RevOps seriously, 6teen30 is a solid choice, dedicated to growth and genuinely interested in ensuring ongoing success.