Developed a comprehensive Go-To-Market strategy, implemented a full
Revenue Operations (RevOps) framework, and launched a new online presence, built on
the HubSpot Customer Platform,to support fundraising efforts and drive product-market fit
EventSpace is a platform designed for hosting virtual events with a focus on engagement and seamless integration. It offers customizable spaces, dynamic venues, and effortless connections with popular tools like Zoom and HubSpot. The platform caters to a variety of users, including nonprofits, B2B conference organizers, and content creators, helping them deliver interactive and memorable virtual experiences.
EventSpace had a passionate founding team and a promising standalone application, but without a clear strategy, content, or processes in place, they struggled to gain market traction.
The absence of a structured Go-To-Market (GTM) approach, coupled with a minimal online presence, severely limited their ability to attract investors and customers.
With no sales or product-led journeys to guide potential users, their growth potential was stifled.
The situation was start over:
EventSpace was at risk of stagnating without intervention.
The founders were determined to overcome these barriers and push forward, our approach structured a program to deliver a comprehensive GTM strategy, API integration with HubSpot centralized SMART CRM, and the building of both Product-Led and Sales-Led customer journeys from scratch to unlock their full market potential.
As with any GTM RevOps implementation, we started with a ‘strategy precedes everything’ approach.
Conducted core Go-To-Market workshops, including business modeling, Ideal Client Profile (ICP) creation, personas, and customer journey mapping, targeting non-profits and B2B conference organizers.
The foundation of RevOps was achieved over the first 12 months.
The business was successfully repositioned with a comprehensive Go-To-Market strategy, fully leveraging Revenue Operations (RevOps) strategies. Sales, marketing, and customer success teams were aligned under a single source of truth, with centralized revenue reporting to ensure consistent, data-driven decision-making.
6teen30 came in with a clear vision and completely overhauled our GTM strategy and revenue operations.
From day one, their focus was on building a sustainable, scalable revenue engine that aligned with our business goals.
They implemented marketing campaigns tailored to our B2B and nonprofit audiences, optimized our sales-led and product-led workflows, and integrated HubSpot seamlessly with our EventSpace platform through a custom API integration.
Jamie’s leadership throughout the project was exceptional, and his expertise made a world of difference. If you’re a SaaS company in need of a RevOps transformation, 6teen30 is your go-to partner.
