From a whiteboard idea, transformed into a market leader in just 18 months
with a national approved applicator network.
CorkSol are the exclusive distributors of the Thermocork sprayed cork exterior coating material in the UK, distributed and applied through their own approved applicator scheme that trains professional coating companies who have a desire to add a unique, sustainable eco material to their range.
Once Approved, CorkSol work with their applicators to ensure a continuation in the high standards achieved through the training through a wide range of uses from residential homes, commercial buildings, roofs and other structures that benefit from exterior coatings such as wooden buildings and containers.
With applicators from the Shetlands to Jersey, CorkSol are proud to serve the UK and have been selected by Kevin McLoud from TVs Grand Designs as one his Green Heroes.
CorkSol was a micro business that was trading live, full of potential but unable to make meaningful gains due to the lack of strategy, business model and go to market execution to bring the potential through to revenue.
The key challenges the management team faced were:
How to bring the ideas through to a workable business model that could scale
How to best commercialise the UK solus supply agreement they had for the cork coating
What markets would be best to target for the little known Cork based sprayed coating product
CorkSol had already been recognised by Kevin McLoud from Grand Designs some 2 years earlier as a Green hero, however were unable to fully bring this to market and capitalise on the accreditation.
With no clear messaging or marketing strategy, sales were small and the brand continued to underperform its potential despite extensive commitment and previous work by the management team.
Starting with a full business and market strategy assessment, the process to take CorkSol out of the mainstream availability was made and supply was to be redirected through an approved applicator program that would guarantee the application standards of the unique product.
The strategy rapidly started to take shape that included:
The new positioning and growth strategy brought the fractured pieces of the previous efforts together, fused it with new innovative ideas and go to market approved applicator program.
With a fully supporting marketing and sales strategy that allowed CorkSol to officially launch with purpose, backed by a new vision and mission that allowed their new applicators to improve trading margins in a controlled sales environment.
The UK construction market specifically around cement based renders and coatings is well established, the Thermacork environmentally friendly solution was initially received with scepticism from traditional coating and render companies, however the new breed and smaller trade companies started to see the opportunity and applicator programs were initially scheduled to run courses twice a month post launch.
CorkSols new business model was live, revenue generating and included
Full Marketing Automation and Lead Generation Funnels
Primary Approved Applicator Program
Approved Applicator Training Academy in their HQ in West Yorkshire
Secondary Approved Architect Program
Marketing support through content market, social media
Sales support through ABM LinkedIn strategies
Executive coaching and management team support
CorkSol Approved over 40 applicators in the first 12 months of adopting the Growth Engine program, generating previously unattainable revenues from training course fees, plus increasing Thermacork bucket sales well in excess of 100% over previous years trading figures.
All whilst establishing a national applicator network and that were also the core sales force supported by CorkSol HQ.
A full approved applicator marketing program was designed to support the point of sale and online representation of the applicators, allowing them to promote CorkSol, Thermacork and their certification to their own clients.
Further marketing strategy and support was provided to the CorkSol Training Academy with the strategy, design and production of Applicator training materials, slide decks and certification designs.
Learn more about the approved applicator scheme, and the amazing benefits of cork coatings.
CorkSol were able to mobilise what was a static business model, that was unable to gain traction and transform it into a licenced distributor operating and business model that was unique in the exterior coatings niche.
It quickly established itself as the leading cork coatings distributor in the United Kingdom, already recognised by Kevin McLoud as one of his Grand Designs Green heroes.
The Growth Engine Strategy, execution and launch, supported by the exec coaching created the distributor accreditation program that recruited and trained approved applicators using inbound content marketing, social media and LinkedIn ABM strategies.
CorkSol built up an established national network inside 18 months from the first whiteboard session to become a market leader.
Market Leader in 18 Months
Revenue Increase in 1st Year
'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate. I have no doubt that without this we would not be where we are today.
A great team who went out of their way to deliver results, over and above those initially planned.'