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Inbound Marketing

Create Inbound Marketing campaigns that serve prospects with helpful,
valuable and remarkable content that builds trust


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The Inbound Marketing Methodology

Inbound marketing is a fundamental component of Revenue Operations and is focused on attracting clients through relevant, helpful content and high value at every stage of the buyer's journey.

With inbound marketing, your potential clients find you through online channels like your blog, search engines and social media posts.

View more on our unlimited, no contract monthly rolling Inbound Marketing Retainer Inclusions.

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Inbound Sales

Empower your sales team to sell in a humanistic and helpful way that converts more prospects and generates more profit.

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Inbound Service

Deliver outstanding client service management that builds raving
fans that buy again and refer their friends.

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Digital Strategy

Strategy precedes everything, especially in your digital efforts.


Identify and develop the perfect prospect

The origin of all great Inbound Marketing is creating a very specific set of personas through research workshops, interviews and asking questions such as:

  • How well do you know their backgrounds, their goals, and their challenges? 

  • What are their pain points?

  • How well do you understand their interests and needs? 

  • Do you know how old or what gender they are? 

  • Where do they hang out? 

  • What keeps them awake at night?

  • What a day-in-the life looks like?

Without knowing the answers to questions like these, it's difficult for a business to create an effective content strategy to attract, sell to, and delight more of those types of people. 

Your Inbound Marketing Growth Engine GamePlan includes assistance to help you create a full set of personas.

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Content Strategy

Serve remarkable and relevant content

It's time to start creating content to solve the persona's pain points and to meet their aspirations with a content strategy. Create engaging SEO focussed web pillar pages, plus articles such as blogs, supported by videos, social posts and downloads across three core stages and throughout the buyers journey with unique content per channel:

  • Awareness Stage
  • Consideration Stage
  • Decision Stage

Not every prospect who sees our content will be at the same stage, some will be earlier in their buyers journey, others will need educating further and some will be ready to buy.

Your Inbound Marketing Growth Engine GamePlan includes a 3 stage content strategy.

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Conversion Campaigns

Generate Marketing Qualified
Leads [MQLs]

Inbound Marketing Campaigns include offers that are presented in a timely and relevant manner to the stage to secure the conversion.  

  • Awareness Stage Conversion - Lead Capture for Long Form Downloadable Content
  • Consideration Stage Conversion - Mini Video Series, Interactive Content or Webinar 
  • Decision Stage - Consultation, Event Ticket Sign Up or E-commerce Sale

Each campaign has a series of conversion focussed assets from web or blog pillar pages, landing pages, forms and social posts, designed to move the prospect further down the buyers journey, constantly providing value to increase engagement and conversions.

Your Inbound Marketing Growth Engine GamePlan includes both conversion and educational nurture campaigns to deliver Marketing Qualified Leads to your sales team.

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Think About How You Buy, is It How You Sell?

We all use search engines, we crave instant gratification through search results and consume content to help us solve our problems and seek answers.

If you are not being found online you do not exist, after all who wants to be cold called and sold to?

Understand who you’re trying to connect with first


Creating buyer personas helps you develop positive influence that’s at the heart of inbound.

Start to gain their trust by creating the remarkable content that aligns with them as people and solves their challenges and problems. 

A helpful user experience is essential


Deliver an online experience that serves your prospects’ preferences from the moment they engage with your content.

As you tick all their boxes, visitors begin to build trust and you  positioning yourself as the expert who they want to do business with.

Scale Smarter by Design

In this Business Leader’s Guide to RevOps for Scale Up Success, learn how high growth or scale up success rarely happens by chance.

It happens by design. RevOps is a smarter way to get you there.

Just Some Of The Unlimited Services Included In Your Inbound Marketing Retainer

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Our team of Inbound specialists will create a conversion focussed digital strategy to meet your SMART goals across all three stages of awareness, consideration and decision stages.

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Bring your strategy to life with visual Inbound & Campaign GamePlans that provide the blueprint for our team to build from and for you to audit and measure with analytics.

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Organic search and a fully managed SEO service is embedded into your campaigns and online properties as standard, aligned to your content strategy to maximise online visibility.

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Content Creation

From blog writing, graphic design, social posts, interactive quizzes and video editing, your campaigns are created to your brand, culture and tone with engaging content.

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HubSpot App Development

Bringing it all together from the building of the campaign workflows to the HubSpot Development is included to launch your campaigns.

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Social & Paid Ads

Sharing your campaigns and value with the world through stunning Social Media and Video Posts, Paid ads and EMail Broadcasts is fully managed on your behalf. 

Client Testimonials

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'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.

They invest time in getting to know each of their customers very well.

Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’

Richard Wood
CEO: Safran
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'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.

Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £12m in revenue in less than five years!'

Jason Buckley
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'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.

They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'

Marc Mcloughlin
Managing Director: KeyFleet
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'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate.  I have no doubt that without this we would not be where we are today. 

A great team who went out of their way to deliver results, over and above those initially planned.'

Joff Ward
Managing Director: CorkSol UK
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'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.

I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'

Simon Doderer
Senior Recruiter: Microsoft
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The Bear Trail

'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.

The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'

Philip R Jordan
Non-Exec Director: The Bear Trail
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'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'

Lucy Barrow
Marketing Director: Mix & Twist
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