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Inbound Vs Outbound

Inbound is a philosophy focussed on how people buy,
it encourages companies to be human.


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Why Go Inbound vs Outbound

When considering Inbound vs Outbound options, and which is right for you? it is important to understand Inbound like Revenue Operations requires a shift in thinking across the entire business model.

Your marketing, sales and client service teams can adopt the inbound methodology comprising of three core components, as highlighted in the Flywheel example.

  • Attract

  • Engage

  • Delight

The Flywheel provides value and build trust at every stage, especially as technology continuously shifts. 

Inbound puts the client at the centre of everything you do and conducting business in a human and helpful way.

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Inbound Marketing

Create Inbound Marketing campaigns that serve prospects with helpful, valuable and remarkable content that builds trust.

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Inbound Sales

Empower your sales team to sell in a humanistic and helpful way that converts more prospects and generates more profit.

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Inbound Service

Deliver outstanding client service management that builds raving
fans that buy again and refer
their friends.

Build A Business Clients Love

By adopting the Inbound methodology you are able to build high trust levels, credibility and momentum with prospects that builds for long-term success.

Inbound culture is absorbed and felt by the client, which encourages repeat business and increased referrals, all as a result of your existing clients being promoters. The outcome is sustainable business growth in today's client-centric world.

The Inbound Flywheel


Here’s how to think about each stage of the Inbound Flywheel:

Attract: Is about demonstrating your expertise and transferring this through a content strategy to build conversations and relationships

Engage: Is about building long-lasting relationships by delivering your content and solutions solve their challenges and helps them achieve their goals.

Delight: Is about delivering past the sale an outstanding experience that keeps adding tangible value to create raving fans that promote your company.

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Why Go Inbound, 6teen30 & HubSpot

Considering the Inbound Methodology against your business in three simple areas allows us to see the following:

  • The current challenges your business is facing

  • How the inbound methodology helps overcome these challenges

  • The benefit of tools we use with HubSpot, the worlds leading Inbound sales, marketing & client services software.

The fundamental differences between
Inbound Vs. Outbound.

Inbound is client-focused and attracts, engages and delights targeted prospects who are interested in what you provide, and who are actively seeking a solution by producing relevant and remarkable content that solves their problems as they conduct research online. 

Outbound is business-centric and looks to disrupt and interrupt what the prospect is doing to draw their attention onto your product or service. It is usually less targeted and aimed at larger audiences by pushing information to them with an objective to gain a reaction or interest.

Experiences Are Still Being Created

So why not create a marketing, sales and client service experience that people will love?

It's time to start supporting your prospects buying journey, and help them make the right decision for themselves.

Inbound Vs Outbound

You Too Are
Like Your Buyers

Think about how you last bought and what process you went through: did you go online, research and seek information?



Who did you eventually trust and buy from? The ones you bounced off or the ones where they built trust with you and provided helpful content?


Scale Smarter by Design

In this Business Leader’s Guide to RevOps for Scale Up Success, learn how high growth or scale up success rarely happens by chance.

It happens by design. RevOps is a smarter way to get you there.

Is Inbound Right For You?

Consider the following areas as guidelines only, why not set up a consultation with an Inbound Specialist to discuss your bespoke requirements as we regularly work with companies outside these guidelines and achieve outstanding success.

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Online Behaviour

If you are seeking to build a strong online content, social and web presence plus lead generation is a primary objective - Inbound checks this box.

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Considered Sales Cycle

If your sales cycle from first touch point through to sales closed won is between 1 week to 12 Months and buyers require information at multi stages - Inbound checks this box.

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Average Product Value

If the value of your product or service is over £500 to £100,000 per transaction or combined contract value then - Inbound checks this box.

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If your company annual revenues are in excess of £2m - £20m and you are investing circa 5-10% on marketing activities with around 40% going to digital - Inbound checks this box.

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Sales Model

If your company has a direct sales model for its own product services with 2+ sales representatives, and is not franchise or channel reseller - Inbound checks this box.

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Marketing Model

If your company is looking to outsource its entire online / digital resources & marketing needs, or has one person marketing team that requires support - Inbound checks this box.

Client Testimonials

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'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.

They invest time in getting to know each of their customers very well.

Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’

Richard Wood
CEO: Safran
6t30 - Website Testimonials - Bio - RW

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'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.

Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £12m in revenue in less than five years!'

Jason Buckley
6t30 - Website Testimonials - Bio - JB

TSH - Sales Page - Testimonial_KeyFleet Logo

'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.

They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'

Marc Mcloughlin
Managing Director: KeyFleet
6t30 - Website Testimonials - Bio - MM

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'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate.  I have no doubt that without this we would not be where we are today. 

A great team who went out of their way to deliver results, over and above those initially planned.'

Joff Ward
Managing Director: CorkSol UK
6t30 - Website Testimonials - Bio - JW

'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.

I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'

Simon Doderer
Senior Recruiter: Microsoft
6t30 - Website Testimonials - Bio - SD

The Bear Trail

'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.

The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'

Philip R Jordan
Non-Exec Director: The Bear Trail
6t30 - Website Testimonials - Bio - PJ

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'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'

Lucy Barrow
Marketing Director: Mix & Twist
6t30 - Website Testimonials - Bio - LB
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