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Creating stunning online website properties built with Growth Driven Design that convert the inbound way
Growth Driven Design [GDD] Is the new gold standard for website development and design that delivers real results and is delivered through three key phases.
Growth-Driven Design dynamic approach works in conjunction with Inbound, it provides a more agile web approach that produces peak results whilst significantly lowering the risk over traditional website redesign.
Making the change to GDD with confidence
As with traditional website design the Growth Driven Design process starts with a foundational strategy that focuses on the following areas:
Following on from your strategy, we create a wish list from a brainstorming workshop to develop what was learned from the strategy.
This wish list determines what creative and innovative components are to be included in your launchpad website, plus opens up the development stages for continuous improvement stages.
With an 80/20 Impact Analysis
Getting live quickly is key and ensuring that your launchpad website includes the 20% of the web components that will produce 80% of the impact and value for your website visitors.
Validating these through a hypothesis statement that considers
A fully managed Growth Driven Design process helps you go live and define the differences between the 'Need to Have' and 'Nice To have' components.
Driving change from data and performance
The Growth Driven Design process uses two principles of lean thinking and agile processes.
Theres four areas that are undertaken in the continuous development stage,
From ongoing analysis of the data from the personas using the website, utilising the wish list we start to plan and prioritise initiatives that will provide the biggest value or personalisation to the user, boost conversions, or to build marketing assets through future development.
Growth-Driven Design compliments your inbound efforts, and is a new and completely different approach to the way you think about website design.
A data drive methodical approach that launches faster [usually within 60 days] and the site grows in size based on data and is always being optimised
Usually sees a new design created every 2 years and then stays static, eventually a site redesign is carried out over 3 months and the cycle repeats.
Graphic design and video editing with brand centric graphics for the LaunchPad website and to support the continuous development improvement process
As your site continuously improves, new graphic design, video editing, content creation and conversion downloads will be produced for each new page and optimisation of current pages
Building the GDD website on the HubSpot platform allows your GDD website to benefit from full integration to your HubSpot application including workflow automations plus so much more
See all the inclusive services you benefit from through a Growth Driven Designed website retainer.
Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.
His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!
Senior Recruiter, Microsoft
Philip R Jordan
Non-Exec Director, The Bear Trail
Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.
I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.
Managing Director, KeyFleet
Managing Director, LF&E
Marketing Director, Mix & Twist