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Inbound Marketing

Create Inbound Marketing campaigns that serve prospects with helpful, valuable and remarkable content that builds trust

Inbound Marketing Methodology

Inbound marketing is focused on attracting clients through relevant, helpful content and high value at every stage of the buyers journey.

With inbound marketing, your potential clients find you through online channels like your blog, search engines and social media posts.

View more on our unlimited, no contract monthly rolling Inbound Marketing Retainer Inclusions.

Learn More
6teen30 Digital - Inbound Marketing Campaigns
6teen30 Digital - Inbound Marketing - Inbound Sales
Inbound Sales
Empower your sales team to close more deals
6teen30 Digital - Inbound Marketing - Inbound Service
Inbound Service
Create Raving Fans Who Buy Again & Refer You
6teen30 Digital - Inbound Marketing - Digital Strategy
Digital Strategy
Create The Foundation For Your Inbound Success

Personas

Identify and develop the perfect prospect

The origin of all great Inbound Marketing is creating a very specific set of personas through research workshops, interviews and asking questions such as:

  • How well do you know their backgrounds, their goals, and their challenges? 
  • What are their pain points?
  • How well do you understand their interests and needs? 
  • Do you know how old or what gender they are? 
  • Where do they hang out? 
  • What keeps them awake at night?
  • What a day-in-the life looks like?

Without knowing the answers to questions like these, it's difficult for a business to create an effective content strategy to attract, sell to, and delight more of those types of people. 

Your Inbound Marketing Growth Engine GamePlan includes assistance to help you create a full set of personas. 

Inbound Marketing - Personas
Inbound Marketing - Content Strategy

Content Strategy

Serve remarkable and relevant content

It's time to start creating content to solve the persona's pain points and to meet their aspirations with a content strategy. Create engaging SEO focussed web pillar pages, plus articles such as blogs, supported by videos, social posts and downloads across three core stages and throughout the buyers journey with unique content per channel:

  • Awareness Stage
  • Consideration Stage
  • Decision Stage

Not every prospect who sees our content will be at the same stage, some will be earlier in their buyers journey, others will need educating further and some will be ready to buy.

Your Inbound Marketing Growth Engine GamePlan includes a 3 stage content strategy.

Conversion Campaigns

Generate Marketing Qualified Leads [MQLs]

Inbound Marketing Campaigns include offers that are presented in a timely and relevant manner to the stage to secure the conversion.  

  • Awareness Stage Conversion - Lead Capture for Long Form Downloadable Content
  • Consideration Stage Conversion - Mini Video Series, Interactive Content or Webinar 
  • Decision Stage - Consultation, Event Ticket Sign Up or E-commerce Sale

Each campaign has a series of conversion focussed assets from web or blog pillar pages, landing pages, forms and social posts, designed to move the prospect further down the buyers journey, constantly providing value to increase engagement and conversions.

Your Inbound Marketing Growth Engine GamePlan includes both conversion and educational nurture campaigns to deliver Marketing Qualified Leads to your sales team.

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Inbound Marketing - Conversion Campaigns

The Growth Engine Inbound System

Benefit from a fully managed client-centric Inbound solution provided under a partnership style relationship, ensuring your inbound investment works harder to deliver measurable results against
pre-identified SMART goals.

Let's Talk

Think About How You Buy, is It How You Sell?

We all use search engines, we crave instant gratification through search results and consume content to help us solve our problems and seek answers.

If you are not being found online you do not exist, after all who wants to be
cold called and sold to?

Understand who you’re trying to connect with first

Creating buyer personas helps you
develop positive influence that’s at the heart of inbound.

Start to gain their trust by creating the remarkable content that aligns with them as people and solves their challenges and problems.

A helpful user experience is essential

Deliver an online experience that serves your prospects’ preferences from the moment they engage with your content.

As you tick all their boxes, visitors begin to build trust and you  positioning yourself as the expert who they want to do business with.

Just Some Of The Unlimited Services Included In Your
Inbound Marketing Retainer

Strategy

Our team of Inbound specialists will create a conversion focussed digital strategy to meet your SMART goals across all three stages of awareness, consideration and decision stages.

GamePlans

Bring your strategy to life with visual Inbound & Campaign GamePlans that provide the blueprint for our team to build from and for you to audit and measure with analytics.

SEO

Organic search and a fully managed SEO service is embedded into your campaigns and online properties as standard, aligned to your content strategy to maximise online visibility.

Content Creation

From blog writing, graphic design, social posts, interactive quizzes and video editing, your campaigns are created to your brand, culture and tone with engaging content.

HubSpot App Development

Bringing it all together from the building of the campaign workflows to the HubSpot Development is included to launch your campaigns.

Social & Paid Ads

Sharing your campaigns and value with the world through stunning Social Media and Video Posts, Paid ads and EMail Broadcasts is fully managed on your behalf. 

Inbound Marketing Retainers Packages & Pricing

See all the inclusive services you benefit from through an Inbound Marketing Retainer. 

Download our Packages and Pricing to learn more and claim your 'Get Started With Inbound Marketing Incentive' 

Download Pricing
6teen30 Digital - Inbound Marketing Pricing & Packages

Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.

His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!

Simon

Simon Doderer
Senior Recruiter, Microsoft

Mike’s knowledge of the automotive & leasing sector is very impressive. He has an excellent ability to seek out new products and services even in a mature market sector. He then is meticulous in the marketing delivery and route to market. Finally, his passion and commitment to any project are beyond question.
PJ

Philip R Jordan
Non-Exec Director, The Bear Trail

Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.

I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.

Marc Mcloughlin Bio

Marc McLoughlin
Managing Director, KeyFleet

I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team. Their ability to understand the immediate priorities and deliver programs that get results!
Jason Buckley Bio Pic

Jason Buckley
Managing Director, LF&E

I would highly recommend Mike and his team for anyone wanting to up their game and take their business to the next level.
Lucy Barrow Bio Pic

Lucy Barrow
Marketing Director, Mix & Twist

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Schedule a call at a date and time that works for you, or simply call us on 0113 479 3300

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