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Create campaigns that serve prospects with helpful, valuable and remarkable content that builds trust
Inbound marketing is focused on attracting clients through relevant, helpful content and high value at every stage of the buyers journey.
With inbound marketing, your potential clients find you through online channels like your blog, search engines and social media posts.
View more on our unlimited, no contract monthly rolling Inbound Marketing Retainer Inclusions.
Identify and develop the perfect prospect
The origin of all great Inbound Marketing is creating a very specific set of personas through research workshops, interviews and asking questions such as:
Without knowing the answers to questions like these, it's difficult for a business to create an effective content strategy to attract, sell to, and delight more of those types of people.
Your Inbound Marketing Growth Engine GamePlan includes assistance to help you create a full set of personas.
Serve remarkable and relevant content
It's time to start creating content to solve the persona's pain points and to meet their aspirations with a content strategy. Create engaging SEO focussed web pillar pages, plus articles such as blogs, supported by videos, social posts and downloads across three core stages and throughout the buyers journey with unique content per channel:
Not every prospect who sees our content will be at the same stage, some will be earlier in their buyers journey, others will need educating further and some will be ready to buy.
Your Inbound Marketing Growth Engine GamePlan includes a 3 stage content strategy.
Generate Marketing Qualified Leads [MQLs]
Inbound Marketing Campaigns include offers that are presented in a timely and relevant manner to the stage to secure the conversion.
Each campaign has a series of conversion focussed assets from web or blog pillar pages, landing pages, forms and social posts, designed to move the prospect further down the buyers journey, constantly providing value to increase engagement and conversions.
Your Inbound Marketing Growth Engine GamePlan includes both conversion and educational nurture campaigns to deliver Marketing Qualified Leads to your sales team.
We all use search engines, we crave instant gratification through search results and consume content to help us solve our problems and seek answers.
If you are not being found online you do not exist, after all who wants to be
cold called and sold to?
Creating buyer personas helps you
develop positive influence that’s at the heart of inbound.
Start to gain their trust by creating the content that best aligns with them as people and solves their problems.
Deliver an online experience that serves your prospects’ preferences from the moment they engage with your content.
As you tick all their boxes, visitors begin to trust you and you are positioning yourself as the expert who they are most likely to
do business with.
Organic search and a fully managed SEO service is embedded into your campaigns and online properties as standard, aligned to your content strategy to maximise online visibility.
Sharing your campaigns and value with the world through stunning Social Media and Video Posts, Paid ads and EMail Broadcasts is fully managed on your behalf.
Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.
His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!
Senior Recruiter, Microsoft
Philip R Jordan
Non-Exec Director, The Bear Trail
Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.
I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.
Managing Director, KeyFleet
Managing Director, LF&E
Marketing Director, Mix & Twist