Inbound Marketing Methodology

The origin of all great Inbound Marketing is creating a very specific set of personas through research workshops, interviews and asking questions such as:

• How well do you know their backgrounds, their goals, and their challenges? 
• What are their pain points?
• How well do you understand their interests and needs? 
• Do you know how old or what gender they are? 
• Where do they hang out? 
• What keeps them awake at night?
• What a day-in-the life looks like?

Without knowing the answers to questions like these, it's difficult for a business to create an effective content strategy to attract, sell to, and delight more of those types of people. 

Your Inbound Marketing Growth Engine GamePlan includes assistance to help you create a full set of personas. 

It's time to start creating content to solve the persona's pain points and to meet their aspirations with a content strategy. Create engaging SEO focussed web pillar pages, plus articles such as blogs, supported by videos, social posts and downloads across three core stages and throughout the buyers journey with unique content per channel:

• Awareness Stage
• Consideration Stage
• Decision Stage

Not every prospect who sees our content will be at the same stage, some will be earlier in their buyers journey, others will need educating further and some will be ready to buy.

Your Inbound Marketing Growth Engine GamePlan includes a 3 stage content strategy.

Inbound Marketing Campaigns include offers that are presented in a timely and relevant manner to the stage to secure the conversion.  

• Awareness Stage Conversion - Lead Capture for Long Form Downloadable Content
• Consideration Stage Conversion - Mini Video Series, Interactive Content or Webinar 
• Decision Stage - Consultation, Event Ticket Sign Up or E-commerce Sale

Each campaign has a series of conversion focussed assets from web or blog pillar pages, landing pages, forms and social posts, designed to move the prospect further down the buyers journey, constantly providing value to increase engagement and conversions.

Your Inbound Marketing Growth Engine GamePlan includes both conversion and educational nurture campaigns to deliver Marketing Qualified Leads to your sales team.