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6teen30 Digital - Inbound vs Outbound

Inbound Vs Outbound

Inbound is a philosophy focussed on how people buy, it encourages companies to be human,
helpful and holistic with their content.

Why Go Inbound vs Outbound 

When considering Inbound vs Outbound options, and which is right for you? it is important to understand Inbound requires a shift in thinking across the entire business model.

Your marketing, sales and client service teams can adopt the inbound methodology comprising of three core components, as highlighted in the Flywheel example.

  • Attract
  • Engage
  • Delight

The Flywheel provides value and build trust at every stage, especially as technology continuously shifts. 

Inbound puts the client at the centre of everything you do and conducting business in a human and helpful way. 
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6t30 - Inbound Flywheel-1219
6t30 - Why Go Inbound - Marketing
Inbound Marketing
Increase Traffic, Leads & Conversions
6t30 - Why Go Inbound - Sales
Inbound Sales
Empower Your Sales Team To Close More Deals
6t30 - Why Go Inbound - Service
Inbound Service
Create Raving Fans Who Buy Again & Refer You

Build A Business Clients Love

By adopting the Inbound methodology you are able to build high trust levels, credibility and momentum with prospects that builds for long-term success.

Inbound culture is absorbed and felt by the client, which encourages repeat business and increased referrals, all as a result of your existing clients being promoters. The outcome is sustainable business growth in today's client-centric world. 

The Inbound Flywheel

Here’s how to think about each stage of the Inbound Flywheel:

Attract: Is about demonstrating your expertise and transferring this through a content strategy to build conversations and relationships

Engage: Is about building long-lasting relationships by delivering your content and solutions solve their challenges and helps them achieve their goals.

Delight: Is about delivering past the sale an outstanding experience that keeps adding tangible value to create raving fans that promote your company.

Why Go Inbound, 6teen30
& HubSpot

Considering the Inbound Methodology against your business in three simple areas allows us to see the following:

  • The current challenges your business is facing
  • How the inbound methodology helps overcome these challenges
  • The benefit of tools we use with HubSpot, the worlds leading Inbound sales, marketing & client services software.

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Be Remarkable

In a crowded noisy world, you need to be remarkable to stand out. Why? Your buyers habits have changed and they are more informed, seeking solutions through online search engine marketing activities to solve their problems.

Traditional marketing and the old way you used to do business just doesn't work anymore.  Watch the video to learn more or set up a call with our team.
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The fundamental differences between 
Inbound Vs. Outbound.

Inbound is client-focused and attracts, engages and delights targeted prospects who are interested in what you provide, and who are actively seeking a solution by producing relevant and remarkable content that solves their problems as they conduct research online. 

Outbound is business-centric and looks to disrupt and interrupt what the prospect is doing to draw their attention onto your product or service. It is usually less targeted and aimed at larger audiences by pushing information to them with an objective to gain a reaction or interest.

Experiences Are Still Being Created

So why not create a marketing, 
sales and client service experience 
that people will love?

It's time to start supporting your prospects buying journey, and help them make the right decision for themselves.
6teen30 Digital - Inbound vs Outbound

You Too Are
Like Your Buyers

Think about how you last bought and what process you went through: did you go online, research and seek information?

Who did you eventually trust and buy from? The ones you bounced off or the ones where they built trust with you and provided helpful content?

Is Inbound Right For You?


Consider the following areas as guidelines only, why not set up a consultation with an Inbound Specialist to discuss your bespoke requirements as we regularly work with companies outside these guidelines and achieve outstanding success.

Online Behaviour

If you are seeking to build a strong online content, social and web presence plus lead generation is a primary objective - Inbound checks this box. 

Considered Sales Cycle

If your sales cycle from first touch point through to sales closed won is between 1 week to 12 Months and buyers require information at multi stages - Inbound checks this box. 

Average Product Value

If the value of your product or service is over £500 to £100,000 per transaction or combined contract value then - Inbound checks this box. 

Revenues

If your company annual revenues are in excess of £2m - £20m and you are investing circa 5-10% on marketing activities with around 40% going to digital - Inbound checks this box. 

Sales Model

If your company has a direct sales model for its own product services with 2+ sales representatives, and is not franchise or channel reseller - Inbound checks this box. 

Marketing Model

If your company is looking to outsource its entire online / digital resources & marketing needs, or has one person marketing team that requires support - Inbound checks this box.

Inbound Retainers
Packages & Pricing

See all the inclusive services you benefit from through an Inbound Retainer.

Download our Packages and Pricing to learn more and claim your 'Get Started With Inbound Incentive' 
Download Guide
6teen30 Digital - Inbound vs Outbound - Inbound Retainer Pricing

Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.

His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!

Simon

Simon Doderer
Senior Recruiter, Microsoft

Mike’s knowledge of the automotive & leasing sector is very impressive. He has an excellent ability to seek out new products and services even in a mature market sector. He then is meticulous in the marketing delivery and route to market. Finally, his passion and commitment to any project are beyond question.
PJ

Philip R Jordan
Non-Exec Director, The Bear Trail

Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.

I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.

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Marc McLoughlin
Managing Director, KeyFleet

I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team. Their ability to understand the immediate priorities and deliver programs that get results!
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Jason Buckley
Managing Director, LF&E

I would highly recommend Mike and his team for anyone wanting to up their game and take their business to the next level.
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Lucy Barrow
Marketing Director, Mix & Twist

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