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Inbound is a philosophy focussed on how people buy, it encourages companies to be human,
helpful and holistic with their content.
When considering Inbound vs Outbound options, and which is right for you? it is important to understand Inbound requires a shift in thinking across the entire business model.
Your marketing, sales and client service teams can adopt the inbound methodology comprising
The Flywheel provides value and build trust at every stage, especially as technology continuously shifts.
Inbound puts the client at the
By adopting the Inbound methodology you are able to build high trust levels, credibility and momentum with prospects that builds for long-term success.
Inbound culture is absorbed and felt by the client, which encourages repeat business and increased referrals, all as a result of your existing clients being promoters. The outcome is sustainable business growth in today's client-centric world.
Here’s how to think about each stage of the Inbound Flywheel:
Attract: Is about demonstrating your expertise and transferring this through a content strategy to build conversations and relationships
Engage: Is about building long-lasting relationships by delivering your content and solutions solve their challenges and helps them achieve their goals.
Delight: Is about delivering past the sale an outstanding experience that keeps adding tangible value to create raving fans that promote your company.
Considering the Inbound Methodology against your business in three simple areas allows us to see the following:
In a crowded noisy world, you need to be remarkable to stand out. Why? Your buyers habits have changed and they are more informed, seeking solutions through online search engine marketing activities to solve their problems.
Traditional marketing and the old way you used to do business just doesn't work anymore. Watch the video to learn more or set up a call with our team.
Inbound is client-focused and attracts, engages and delights targeted prospects who are interested in what you provide, and who are actively seeking a solution by producing relevant and remarkable content that solves their problems as they conduct research online.
Outbound is business-centric and looks to disrupt and interrupt what the prospect is doing to draw their attention onto your product or service. It is usually less targeted and aimed at larger audiences by pushing information to them with an objective to gain a reaction or interest.
So why not create a marketing,
sales and client service experience
that people will love?
It's time to start supporting your prospects buying
Think about how you last bought and what process you went through: did you go online, research and seek information?
Who did you eventually trust and buy from? The ones you bounced off or the ones where they built trust with you and provided helpful content?
Consider the following areas as guidelines only, why not set up a consultation with an Inbound Specialist to discuss your bespoke requirements as we regularly work with companies outside these guidelines and achieve outstanding success.
If your company annual revenues are in excess of £2m - £20m and you are investing circa 5-10% on marketing activities with around 40% going to digital - Inbound checks this box.
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Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.
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Marketing Director, Mix & Twist