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Inbound campaigns that drive marketing, sales or product qualified leads directly into your sales teams to close
Inbound Lead generation simplified as:
"The process you adopt to attract and convert prospects or strangers to your brand into people who raise their hand to express interest in your product or service."
Some examples of lead generation strategies are blog posts, webinars, event registrations, offer downloads, interactive content quizzes, online product / service information content and video training.
Understanding the right type of leads you need
An inbound lead is someone who has expressed interest by providing their personal information in exchange for a specific piece of value that is provided in return.
Of Inbound Lead Generation
To solve your prospects number 1 challenge
Our Inbound specialists develop your content strategy that is aligned to your personas buying journey. Linked to best practice lead capture and conversion techniques with supporting nurture and education touch points that always give at each stage far more value than is expected in return.
Provide value before asking for
a prospects contact information
Deliver value and gain the prospects permission to follow up
Campaign focused congruent landing pages deliver your promise
Automate, score and segment leads based on their activities and engagement levels
Your lead generation and supporting educational nurture campaign playbooks blueprints are created to deliver the strategy
A persona focused content strategy along with offer content will be created to attract, engage and convert prospects
Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.
His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!
Senior Recruiter, Microsoft
Philip R Jordan
Non-Exec Director, The Bear Trail
Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.
I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.
Managing Director, KeyFleet
Managing Director, LF&E
Marketing Director, Mix & Twist