Inbound Lead generation (often known as demnad generation) inside your Revenue Operations deliver is simplified as:
"The process you adopt to attract and convert prospects or strangers to your brand into people who raise their hand to express interest in your product or service."
Some examples of lead generation strategies are blog posts, webinars, event registrations, offer downloads, interactive content quizzes, online product / service information content and video training.
6teen30 Digital partner with HubSpot to deliver world-class Inbound Growth Engines.
Creating stunning online website properties built with Growth Driven Design that convert the inbound way.
An inbound lead is someone who has expressed interest by providing their personal information in exchange for a specific piece of value that is provided in return.
MQL: Marketing Qualified Lead
SQL: Sales Qualified Leads
PQL: Product Qualified Lead
Attract:
Engage:
Delight:
A great offer
Understanding your persona's number one challenge
Linking content to your offer
'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.
They invest time in getting to know each of their customers very well.
Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’
'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.
Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £12m in revenue in less than five years!'
'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.
They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'
'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate. I have no doubt that without this we would not be where we are today.
A great team who went out of their way to deliver results, over and above those initially planned.'
'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.
I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'
'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.
The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'
'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'
