Growth Driven Design 

As with traditional website design the Growth Driven Design process starts with a foundational strategy that focuses on the following areas:

• Goals
• Personas
• Quantitative Research
• Qualitative User Experience UX Research
• Fundamental Assumptions
• Global & Page Strategy

Following on from your strategy, we create a wish list from a brainstorming workshop to develop what was learned from the strategy.

This wish list determines what creative and innovative components are to be included in your launchpad website, plus opens up the development stages for continuous improvement stages.

Getting live quickly is key and ensuring that your launchpad website includes the 20% of the web components that will produce 80% of the impact and value for your website visitors.

Validating these through a hypothesis statement that considers

• Expected Impact +
• Effort Required +
• Metrics Measured +
• Definition of Complete

A fully managed Growth Driven Design process helps you go live and define the differences between the 'Need to Have' and 'Nice To have' components.

The Growth Driven Design process uses two principles of lean thinking and agile processes.

Theres four areas that are undertaken in the continuous development stage, 

• Plan
• Get Stuff Done
• Learn
• Transfer

From ongoing analysis of the data from the personas using the website, utilising the wish list we start to plan and prioritise initiatives that will provide the biggest value or personalisation to the user, boost conversions, or to build marketing assets through future development.