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6teen30 Digital - Growth Driven Design - Hero

Growth Driven Design

Creating stunning online website properties built with Growth Driven Design that convert the inbound way

Growth Driven Design 

Growth Driven Design [GDD] Is the new gold standard for website development and design that delivers real results and is delivered through three key phases.

  • Phase 1: Strategy
  • Phase 2: Launchpad Website
  • Phase 3: Continuous Improvement

Growth-Driven Design dynamic approach works in conjunction with Inbound, it provides a more agile web approach that produces peak results whilst significantly lowering the risk over traditional website redesign. 

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6teen30 Digital - Growth Driven Design - Website Development
6teen30 Digital - Growth Driven Design - HubSpot
HubSpot Growth Suite
The Ultimate Inbound Tech Stack
6teen30 Digital - Growth Driven Design - Lead Generation
Feed Your Sales TeamWith Sales Qualified Targeted Leads
With Sales Qualified Targeted Leads
6teen30 Digital - Growth Driven Design - Digital Strategy
Digital StrategyCreate The Foundation For Your Inbound Success
Create The Foundation For Your Inbound Success

Getting Started With
Growth Driven Design 

Making the change to GDD with confidence

As with traditional website design the Growth Driven Design process starts with a foundational strategy that focuses on the following areas:

  • Goals
  • Personas
  • Quantitative Research
  • Qualitative User Experience UX Research
  • Fundamental Assumptions
  • Global & Page Strategy

Following on from your strategy, we create a wish list from a brainstorming workshop to develop what was learned from the strategy.

This wish list determines what creative and innovative components are to be included in your launchpad website, plus opens up the development stages for continuous improvement stages.


6teen30 Digital - Growth Driven Design - Strategy & Wish List
6teen30 Digital - Growth Driven Design - LaunchPad Website

Go Live Quickly

With an 80/20 Impact Analysis

Getting live quickly is key and ensuring that your launchpad website includes the 20% of the web components that will produce 80% of the impact and value for your website visitors.

Validating these through a hypothesis statement that considers

  • Expected Impact +
  • Effort Required +
  • Metrics Measured +
  • Definition of Complete

A fully managed Growth Driven Design process helps you go live and define the differences between the 'Need to Have' and 'Nice To have' components.

Building Great User Experiences

Driving change from data and performance

The Growth Driven Design process uses two principles of lean thinking and agile processes.

Theres four areas that are undertaken in the continuous development stage, 

  • Plan
  • Get Stuff Done
  • Learn
  • Transfer

From ongoing analysis of the data from the personas using the website, utilising the wish list we start to plan and prioritise initiatives that will provide the biggest value or personalisation to the user, boost conversions, or to build marketing assets through future development.

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6teen30 Digital - Growth Driven Design - Continuous Improvement
6teen30 Digital - Growth Driven Design - HubSpot CMS

Built & Hosted exclusively on the HubSpot CMS Hub 

All Growth Driven Design websites are build on the HubSpot CMS platform.

Fully integrated into the HubSpot CRM, marketing, Sales and Client Service Hubs to provide a seamless service and experience.

Ready to learn more? 

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Growth Driven Design vs.
Traditional Website Design 

Growth-Driven Design compliments your inbound efforts, and is a new and completely different approach to the way you think about website design.

Growth Driven Design

A data drive methodical approach that launches faster [usually within 60 days] and the site grows in size based on data and is always being optimised 

6teen30 Digital - Growth Driven Design vs Traditional Website Design

Traditional Web Design

Usually sees a new design created every 2 years and then stays static, eventually a site redesign is carried out over 3 months and the cycle repeats.

Just some of the benefits from our
Growth Driven Design Website Retainer Service

GDD Strategy

Your full GDD strategy is created starting with an audit of your existing site, through to the creation of your new strategy and wish list to implement

GDD Build & Launch

The build and launch of your first Go Live LaunchPad website in including all HubSpot CMS development, design and copywriting 

Continuous Development

Monthly and quarterly management and continuous development from data and user research, to maximise impact

Graphic Design 
& Video Editing

Graphic design and video editing with brand centric graphics for the LaunchPad website and to support the continuous development improvement process

Content Management

As your site continuously improves, new graphic design, video editing, content creation and conversion downloads will be produced for each new page and optimisation of current pages

HubSpot Automation

Building the GDD website on the HubSpot platform allows your GDD website to benefit from full integration to your HubSpot application including workflow automations plus so much more

Growth Driven Design Retainers Packages & Pricing

See all the inclusive services you benefit from through a Growth Driven Designed website retainer.

6teen30 Digital - Growth Driven Design - Pricing And Packages

Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.

His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!


Simon Doderer
Senior Recruiter, Microsoft

Mike’s knowledge of the automotive & leasing sector is very impressive. He has an excellent ability to seek out new products and services even in a mature market sector. He then is meticulous in the marketing delivery and route to market. Finally, his passion and commitment to any project are beyond question.

Philip R Jordan
Non-Exec Director, The Bear Trail

Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.

I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.

Marc Mcloughlin Bio

Marc McLoughlin
Managing Director, KeyFleet

I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team. Their ability to understand the immediate priorities and deliver programs that get results!
Jason Buckley Bio Pic

Jason Buckley
Managing Director, LF&E

I would highly recommend Mike and his team for anyone wanting to up their game and take their business to the next level.
Lucy Barrow Bio Pic

Lucy Barrow
Marketing Director, Mix & Twist

Ready to speak with an expert?

Schedule a call at a date and time that works for you, or simply call us on 0113 479 3300
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