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Let's Talk
Digital Agency Partner
Growth Engine Process
Portfolio
Subscribe To Our Blog

No catches just great quality content delivered to your inbox
Inbound
Convergent Marketing
Digital Projects
Retainers
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No catches just great quality content delivered to your inbox
2020 Masterclass Schedule
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2020 Workshop Schedule
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6teen30 - Convergent Marketing - Hero

Convergent Marketing 

AI powered mobile marketing campaigns built exclusive for mobile

Why Go Convergent Marketing?

Convergent Marketing Campaigns are powered by artificial intelligence [AI].

Each campaign has multiple calls to action options that link together to increase engagement with prospects being able to

  • Share campaigns on social media
  • Call, Email or Text Your Business
  • Get Directions to Your Location
  • View other video and storytelling campaigns
  • Use Chatbots that pre-qualify your leads and serve prospects 24/7
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6teen30 - Convergent Marketing - Campaigns
6t30 - Convergent Graphics - StoryTelling
Story Telling
Increase Campaign Engagement
6t30 - Convergent Graphics - MovieTelling
Movie Telling
Increase Campaign Conversions
6t30 - Convergent Graphics - ChatBot
Chat Bots
Pre Qualify & Self Serve Leads

Todays Modern Buyer

Their profile & habits have changed

Buyers today are glued to their handsets and tablets, at every free moment what do they [and we] do, we check our phones, that’s where their eyeballs are for hours every day.

There is so much choice and competition flowing into their handset and if you are not there, serving content through engaging stories, videos supported by great deals then, it’s likely that another order will be lost.

Adopting a fully mobile Convergent Marketing strategy solves many of these problems.
6teen30 - Convergent Marketing - Todays Modern Buyer
6teen30 - Convergent Marketing - Meet Your Buyers

Meet Your Buyers

Where they hang out inside their smartphone

Think about how you use your phone, how long you spend on it and how it influences your decisions when brands send engaging stories, brochures, videos and deals straight to your handset?

The smartphone is personal, it has become the number one point of contact between buyers and businesses, it is the number one place you need to be to maximise lead generation.

The smartphone engages potential customers directly in their handsets and allows you to expand the reach of your marketing campaigns, deals and lead generation efforts.

The Benefits
Of Convergent Marketing

Consider the campaigns you are currently investing money into, it is likely many are not engaging targeted prospects and have low enquiry levels, and thats assuming you have the ability to accurately measure their performance and ROI.

With Mobile Convergent Marketing®, you benefit from a set of 12 month targeted campaigns that are fully mobile optimised into the smartphone of your segmented prospects, with analytics measuring each campaign.

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6teen30 - Convergent Marketing - The Benefits

Convergent Marketing Overview

Experience the power of Convergent Marketing powered by artificial intelligence [AI].

Campaigns converge inside the channels your buyers are visiting on their smartphones, like social media, email, text and messenger bots.

Book a demo with one of our Convergent Marketing Specialists and see how we can increase engagement and conversions through mobile marketing campaigns.
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The 5 Pillars of Mobile
Convergent Marketing

Built on a mobile  strategy, the five pillars of convergent marketing delivers engaging content that converts

Conversational Marketing

Language is the most natural way that we know to interact.  Even the best form of visual communication will never be as appreciated as well as a good conversation.

This goes hand in hand with the demands for speed and simplicity of interaction that people today expect from the relationship with brands.

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The Mobile Generation 

Today we consume content and interact using online search, especially through the use of social media predominantly through the use of our mobile devices.

Each day almost 4 billion users are online, with 3,2 billion accessing social networks. all ready to consume engaging mobile content. 

Is Convergent Marketing Right For You?


Consider the following areas as guidelines only, why not set up a consultation with a Convergent Marketing Specialist to discuss your mobile campaign requirements, we also work with companies outside these guidelines and achieve outstanding success.

Competitive Landscape

Are you struggling to stand out in a highly competitive marketplace and need increased engagement and conversions from your campaigns - Convergent Checks This Box

Story Based Solutions

Have a range of products or services that come to life through engaging stories and video? or need to deliver regular content to maintain your audiences interest?- Convergent Checks This Box

Consumer Audience

Do you serve a consumer B2C marketplace who require instant gratification to their questions through chatbots, in and outside of business hours? - Convergent Checks This Box

Business Audience

If you serve the B2B business market, have a considered sales process and have a demand to educate your buyers over multiple touch points - Convergent Checks This Box

Client Survey & Feedback 

Do you have a data need to regularly survey and secure feedback from your clients to improve your service?
- Convergent Checks This Box

Conversion Offers

Do you deliver downloadable content offers like vouchers, pdfs, discount codes and have a need to pre qualify the prospect through gated content? - Convergent Checks This Box

Mobile Convergent Marketing Plan
A foundational Mobile Digital Strategy is the starting point to Convergent Marketing Success.  Through four key workshops, your Mobile Convergent Marketing GamePlan Playbook is created.
 
  • Persona & Customer Journey Strategy Workshop
  • Content Strategy Movie and Story Telling Workshop
  • Social, Email & Chatbot Channel Strategy Workshop
  • Power of Alignment GamePlan Playbook

The GamePlan Playbook is executed through three key managed service retainer modules where we create, launch and manage your Mobile Convergent Marketing campaigns.

  • Get Stuff Done Managed Retainer Service
  • Launch Pad Managed Retainer Service
  • Playbook Manager Managed Retainer Service
Download Guide
6teen30 - Convergent Marketing - Packages and Pricing

Mike's ability and experience is second to none, he has a unique manner which I can only admire and attempt to copy.

His solutions and advice for our sales and marketing was a key factor in the success and subsequent successful exit for me. I could not have done it without him and will be eternally grateful for his friendship, support, and genius!

Simon

Simon Doderer
Senior Recruiter, Microsoft

Mike’s knowledge of the automotive & leasing sector is very impressive. He has an excellent ability to seek out new products and services even in a mature market sector. He then is meticulous in the marketing delivery and route to market. Finally, his passion and commitment to any project are beyond question.
PJ

Philip R Jordan
Non-Exec Director, The Bear Trail

Mike's Growth Engine system has helped KeyFleet transform from a Ford to Ferrari and we couldn't have done it without Mike. If you get the chance to work with Mike you won't regret it.

I feel that Mike's direct assistance and beyond the clock dedication to myself and KeyFleet is a huge reason behind our success.

Marc Mcloughlin Bio

Marc McLoughlin
Managing Director, KeyFleet

I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team. Their ability to understand the immediate priorities and deliver programs that get results!
Jason Buckley Bio Pic

Jason Buckley
Managing Director, LF&E

I would highly recommend Mike and his team for anyone wanting to up their game and take their business to the next level.
Lucy Barrow Bio Pic

Lucy Barrow
Marketing Director, Mix & Twist

Ready to speak with a convergent marketing expert?

Schedule a call at a date and time that works for you, or simply call us on 0113 479 3300
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