The Ideal Company:

One who is looking to Grow Faster and understand how to build a Digital Strategy the Inbound way.

The Inbound Digital Strategy Workshop Plus is ideal for Digitally focused businesses who are looking to build an Inbound Strategy for their Inbound Marketing to then self implement the execution in HubSpot form the Playbooks that are created through the 90-day workshop.

The Ideal Attendee:
Due to the nature of digital strategic development, it requires in almost every instance some level of business remodelling to accommodate Inbound at the ownership level of the business.

The person who is responsible for the overall business strategy (or the Marketing strategy) who can influence and make decisions to positively change and adopt Inbound including the financial investments required to attend the workshop, also the investments to execute and build the marketing campaigns once the strategy is completed.

Typical job roles titles [provided for example only] would be:

CEO, Managing Director, Marketing Director, Owner, Senior Partner, Marketing Manager.

Optional Combined Attendance
Often a C-Suite decision-maker would attend for the strategic development and purchase a second seat for their colleague to attend who would be implementing the marketing campaigns built from the strategy. 

Typical secondary style implementer job role titles [provided for example only] would be:

Marketing Manager, Marketing Executive, Web Developer, Content Creator, Other Tech-based or marketing roles.

A 50% discount is applicable for the second seat only [the first seat is charged at the original course investment price] should you wish to book two seats at the point of order.

HubSpot Skill Development

Throughout the workshop firstly you will learn how to set up your HubSpot CRM and Marketing Pro app to align with your business operating requirements. 

Digital Inbound Strategy Skill Development

With the HubSpot app set up correctly, you will learn how to correctly approach building an inbound digital strategy for your business. 

Including learning how to

• Audit historical performance to ensure a baseline is established to move forward from
• Setting SMART Marketing Goals
• Calculating traffic, leads and conversions to meet your SMART goals
• Develop Your Buyer Personas
• Develop Your Buyer Journeys
• Develop Your Pillar & Cluster-Based Content Strategy
• Develop Your Social and Ads Strategy
• Develop Your Marketing Campaign Strategy Asset List across all three areas of Awareness - Consideration and Decision stages.
• Create a Playbook to wireframe your campaigns inside once the course has completed providing a blueprint for you to build and continue to develop these.
• Measure Inbound with Analytics

• The Course is delivered over 90 days.
• Delivered through 6 half-day workshops [2 p/m] supported by zoom calls and webinars.
• Includes Lifetime Membership to the online Growth Engine Community.

Workshop Modules:

• HubSpot CRM & Marketing Pro Set Up Correctly set up your HubSpot Pro application ready to build your inbound digital strategy inside.
• Audit Analysis Workshop
  Undertake a full audit of your current activities to establish a baseline of what is working, what isn't and what’s missing.
• Fast Track Workshop
  Create a tactical style shot in the arm top of the funnel lead generation campaign.
• Entrepreneur Focus Workshop
  Involves detailed research and creation of your buyer personas, buyer journeys, content strategy and assistance to define your SMART goals.
• Power of Alignment Playbook Workshop
  Bring together your strategic considerations into a playbook that is ready to be executed upon.

For full access for one delegate to the 90 Day program, including reserved workshop attendance, online support and lifetime membership to the Growth Engine Community.

The investment is £1,500 + VAT* and is spread over 3 Easy Monthly in Advance Payments of £500 + VAT collected by Direct Debit.

*The Workshop does not include the subscription to your HubSpot Marketing Pro Subscription, this will be invoiced to you directly by HubSpot starting from £655 p/m from Month 1.  6teen30 Digital will arrange the HubSpot order for you as part of your onboarding if you do not already have HubSpot. 

A Databox Analytics SaaS Subscription is optional for Workshop Plus and is charged at £40 p/m from Month 1.

The Ideal Company:

One who is looking to Grow Faster and is looking to overhaul their Marketing, Sales and Client Services the Inbound way to put their client at the centre of everything they do.

The Inbound Digital Strategy and Marketing, Sales & Client Services Execution Workshop Premium is ideal for Digitally focused businesses who are looking to build an Inbound Strategy and then execute Inbound Marketing, Inbound Sales ENablement and Client Service campaigns inside their HubSpot application from the Playbooks that are created through the initial 90-day workshop.

A further 270 days ongoing execution support through the group workshop modules and remote support ensure your skills are developed to build and launch your Marketing, Sales and Client Services campaigns.

The Ideal Attendee:
Due to the nature of digital strategy development and Growth Engine Marketing, Sales and Client Service campaigns, it requires in almost every instance some level of business remodelling to accommodate Inbound at the ownership level of the business.

The person who is responsible for the overall business strategy (or the Marketing, Sales and Client Services strategy) who can influence and make decisions to positively change and adopt Inbound including the financial investments required to attend the workshop, also the investments to execute and build the Marketing, Sales and Client Services campaigns once the strategy is completed.

Typical job roles titles [provided for example only] would be:

CEO, Managing Director, Marketing Director, Owner, Senior Partner, Commercial Director, Marketing Manager

Mandatory Combined Attendance
Due to the extensive strategic and Marketing, Sales and Client Services implementation, a C-Suite decision-maker would be required to be supported by a secondary implementation or management colleague. 

Typical secondary style implementer job role titles [provided for example only] would be:

Marketing Manager, Marketing Executive, Web Developer, Content Creator, Other Tech-based or marketing roles.

There is no additional charge for the second person, we want you to be successful with a Growth Engine and two minds are better than one to deliver the program.

HubSpot Skill Development

Throughout the workshop firstly you will learn how to set up your HubSpot CRM and Marketing Pro app to align with your business operating requirements. 

Digital Inbound Strategy Skill Development

With the HubSpot app set up correctly, you will learn how to correctly approach building an inbound digital strategy for your business. 

Including learning how to

• Audit historical performance to ensure a baseline is established to move forward from
• Setting SMART Marketing Goals
• Calculating traffic, leads and conversions to meet your SMART goals
• Develop Your Buyer Personas
• Develop Your Buyer Journeys
• Develop Your Pillar & Cluster-Based Content Strategy
• Develop Your Social and Ads Strategy
• Develop Your Marketing Campaign Strategy Asset List across all three areas of Awareness - Consideration and Decision stages.
• Create a Playbook to wireframe your campaigns inside once the course has completed providing a blueprint for you to build and continue to develop these.
• Measure Inbound with Analytics

Inbound Marketing Skill Development

Your strategy requires execution to be successful, using your playbooks throughout the Gest Stuff Done, LaunchPad and Playbook Manager Modules you will learn and then actually build your Inbound Marketing campaigns, launch them and then optimise them to maximise performance.

Including developing:

• A lead generation strategy
• An educational nurture strategy
• A social media strategy
• Build HubSpot Inbound Marketing Campaigns 
• Build Your Analytics Dashboards to Track Performance

Inbound Sales Skill Development

With your marketing strategy delivering qualified leads, aligning your sales team to manage and close them the Inbound way increases the results.  Using your playbooks throughout the Gest Stuff Done, LaunchPad and Playbook Manager Modules you will learn and then actually build your Inbound Sales campaigns, launch them and then optimise them to maximise performance for your sales team.

Including developing:

• Your Marketing & Sales Alignment Strategy
• Your Sales Enablement Strategy
• Your Sales Document Library
• Your Prospecting & Presentation Strategy
• Your Video Sales Strategy
• Build Your Analytics Dashboards to Track Sales Performance

Inbound Client Service Skill Development

With your marketing and sales aligned  the inbound way, employing Inbound client service helps you manage and service your clients better to move them from clients to fans. Using your playbooks throughout the Gest Stuff Done, LaunchPad and Playbook Manager Modules you will learn and then actually build your Inbound Client Services campaigns, launch them and then optimise them to maximise performance for your client services team.

Including developing:

• Your Client Success Strategy
• Your Helpdesk and Ticketing Strategy
• Your Knowledgebase Online Self Serve Library
• Your NPS Survey and Client Health score Strategy
• Build Your Analytics Dashboards to Track Client Service Performance

Workshop Duration:

• The Course is delivered over 365 days.
• Delivered through 20 half-day workshops [2 p/m]* supported by zoom calls and webinars.
• Includes Lifetime Membership to the online Growth Engine Community.

Workshop Modules:

• HubSpot CRM & Growth Suite [Marketing, Sales & Client Services] Pro Set Up Correctly set up your HubSpot Pro application ready to build your inbound digital strategy, marketing, sales and client services campaigns inside.
• Audit Analysis Workshop
  Undertake a full audit of your current activities to establish a baseline of what is working, what isn't and what’s missing.
• Fast Track Workshop
  Create a tactical style shot in the arm top of the funnel lead generation campaign.
• Entrepreneur Focus Workshop
  Involves detailed research and creation of your buyer personas, buyer journeys, content strategy and assistance to define your SMART goals.
• Power of Alignment Playbook Workshop
  Bring together your strategic considerations into a playbook that is ready to be executed upon.
• Get Stuff Done Workshop
  It’s time to assemble your Inbound Marketing, Sales and Client Services and Analytics Playbooks, bringing them to life through campaigns to achieve your SMART goals.
• LaunchPad Monthly Workshop
  Starting with a quality control approach, build your marketing content calendar and go-live schedule, your sales teams new process and your client services team new customer success strategy. 
• Playbook Manager Monthly Workshop
  Learn how to optimise live marketing, sales and client services campaigns, launch new campaigns and maintain your new Inbound business.

*Implementation Workshops are not always held in August or December, therefore the 20 workshop sessions are hosted over 10 months throughout the calendar year.

For full access for two delegates to the 365 Day program, including reserved workshop attendance, online support and lifetime membership to the Growth Engine Community.

The investment is £6,000 + VAT* and is spread over 12 Easy Monthly in Advance Payments of £500 + VAT collected by Direct Debit.

*The Workshop does not include the subscription to your HubSpot Growth Suite Pro Subscription, this will be invoiced to you directly by HubSpot starting from £1047 p/m from Month 1.  6teen30 Digital will arrange the HubSpot order for you as part of your onboarding if you do not already have HubSpot. 

A Databox Analytics SaaS Subscription is also required for Workshop Premium and is charged at £79 p/m from Month 1.