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Lead Generation

Inbound campaigns that drive marketing, sales or product qualified
leads directly into your sales teams to close.


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Lead Generation
The Inbound Way

Inbound Lead generation (often known as demnad generation) inside your Revenue Operations deliver is simplified as: 

"The process you adopt to attract and convert prospects or strangers to your brand into people who raise their hand to express interest in your product or service."

Some examples of lead generation strategies are blog posts, webinars, event registrations, offer downloads, interactive content quizzes, online product / service information content and video training.

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6teen30 Digital partner with HubSpot to deliver world-class Inbound Growth Engines.

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Growth Driven

Creating stunning online website properties built with Growth Driven Design that convert the inbound way.

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Lead Definition

Understanding the right type of leads you need 

An inbound lead is someone who has expressed interest by providing their personal information in exchange for a specific piece of value that is provided in return.

MQL: Marketing Qualified Lead

  • prospects engaged with your marketing but are not ready to speak with the sales team

SQL: Sales Qualified Leads

  • prospects whose actions reflect they are interested in making a purchase and becoming a client

PQL: Product Qualified Lead

  • prospects already trialing a product that are interested in upgrading and becoming a paying client

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The 3 Stage Process

Of Inbound Lead Generation 


  • Create remarkable content offers on your blog or website to solve your prospects number one issue


  • Include a 'Call to Action' that drives the prospect to a landing page to access the offer


  • By delivering your offer in exchange for their contact details collected via a form on your page
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Creating The Right Offer

To solve your prospects number 1 challenge 

A great offer

  • will save a poor campaign, however a poor offer won't save a great campaign

Understanding your persona's number one challenge

  • An Inbound lead generation campaign creates an irresistible offer that is deemed valuable enough for the prospect to exchange their personal details for

Linking content to your offer

  • such as a blog post or pillar webpage allows you to provide content that is specifically designed to achieve a specific outcome to meet your lead generation SMART goals
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Building Your Inbound Lead Generation Strategy

Our Inbound specialists develop your content strategy that is aligned to your personas buying journey.  Linked to best practice lead capture and conversion techniques with supporting nurture and education touch points that always give at each stage far more value than is expected in return.

Lead Capture

Provide value before asking for
a prospects contact information

Lead Magnets

Deliver value and gain the prospects permission to follow up

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Conversion Techniques

Campaign focused congruent landing pages deliver your promise

Lead Score

Automate, score and segment leads based on their activities and engagement levels

Scale Smarter by Design

In this Business Leader’s Guide to RevOps for Scale Up Success, learn how high growth or scale up success rarely happens by chance.

It happens by design. RevOps is a smarter way to get you there.

Just Some Of The Services Included In Our
Lead Generation Campaigns

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Aligned to your SMART Goals, our Inbound Specialists will design your lead generation, educational nurture and inbound strategies.

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Campaign Playbooks

Your lead generation and supporting educational nurture campaign playbooks blueprints are created to deliver the strategy.

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Content Offer Creation

A persona focused content strategy along with offer content will be created to attract, engage and convert prospects.

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Conversion Assets

Striking conversion focused landing pages with content delivery thank you pages, blog pages and email follow up templates are just some of the assets to deliver your campaigns.

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HubSpot Development

Automated HubSpot workflows are developed to record MQLs, with sales pipelines, sales sequences and lead scoring to assist in generating SQLS through to successful conversion.

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Monitor campaign results in real time with Databox dashboard to measure and track the key metrics from visitors to leads and leads to conversions, along with other key traffic metrics.

Client Testimonials

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'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.

They invest time in getting to know each of their customers very well.

Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’

Richard Wood
CEO: Safran
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'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.

Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £12m in revenue in less than five years!'

Jason Buckley
6t30 - Website Testimonials - Bio - JB

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'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.

They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'

Marc Mcloughlin
Managing Director: KeyFleet
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'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate.  I have no doubt that without this we would not be where we are today. 

A great team who went out of their way to deliver results, over and above those initially planned.'

Joff Ward
Managing Director: CorkSol UK
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'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.

I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'

Simon Doderer
Senior Recruiter: Microsoft
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The Bear Trail

'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.

The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'

Philip R Jordan
Non-Exec Director: The Bear Trail
6t30 - Website Testimonials - Bio - PJ

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'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'

Lucy Barrow
Marketing Director: Mix & Twist
6t30 - Website Testimonials - Bio - LB
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