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Inbound Sales

Empower your sales team to sell in a humanistic and helpful way
that converts more prospects and generates more profit

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The Inbound Sales Methodology

Inbound sales is designed to empower your sales team through your Revenue Operations via a structured sales process aligned with the buyer's journey to maximise closed won deals.  Inbound Sales Services span across four core areas of 

  • CRM Implementation
  • Sales & Marketing Alignment
  • Sales Enablement
  • Sales Coaching

Enjoy spending your day attracting new leads and growing your pipeline by engaging with prospects who are ready to have a meaningful sales conversation with you.

View more on our unlimited, no contract monthly rolling Inbound Sales Retainer Inclusions.

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Inbound Marketing

Create Inbound Marketing campaigns that serve prospects with helpful, valuable and remarkable content that builds trust.

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Inbound Service

Deliver outstanding client service management that builds raving
fans that buy again and refer their friends.

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Digital Strategy

Strategy precedes everything, especially in your digital efforts.

The Sales Process

Designed Around The Buyers Journey 

As an Inbound sales adopter your sales process is custom built around the buyers journey and is designed to support the prospective client through their own self designed buying journey that is split into three stages of:

  • Awareness Stage
  • Consideration Stage
  • Decision Stage

As an Inbound Sales pro your new sales process will address four key stages of Identify, Connect, Explore, and Advise to build relationship and nurture MQLs (Marketing Qualified Leads) into opportunities and eventually converting them into happy clients.

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Inbound Sales Stages

The four actions required to sell the Inbound way 

Buyers don't want to be prospected, demo'd or closed in your sales process, they want to be educated, supported and guided through their own buying process. Inbound Sales Pros tailor their quotes and presentations to the buyer’s context using the four key actions

  • Identify
  • Connect
  • Explore 
  • Advise

Start to focus on effectively advising your prospect on the next steps they should take to validate and get their commitment to move forward.

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Inbound Sales Actions

Essential actions to become an Inbound sales organisation 
  • Understand the fine details of your buyer's journey

  • Create your sales process to support the buyers journey

  • Target your perfect prospective clients and create their buyer persona

  • Ensure you prospecting outreach message is of a helpful [not of a sales focused] nature

  • Adopt a video message culture throughout your sales messages

  • Build a library of customised questions to identify their pain and find the gap

  • Personalise every presentation that satisfies the gap and solves their pain

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Sell How Your Buyers Buy

Comparison of Outbound Sales Pros vs Inbound Sales Pros

Outbound Sales Pro's 

  • Traditional outbound sales pros employ cold outreach efforts and pitch a standardised statement

  • Qualifying on budget, they switch into a presentation style if the prospect starts to express interest

  • Focus on their own sales agenda using discounts to motivate the prospect into buying. 

  • In many cases they are unaware of the buyer's journey and at what stage they are currently in. 

Inbound Sales Pro's

  • Inbound sales pros act as a trusted advisor building trust at each stage as they adapt to the prospects online conversations

  • They make contact through qualified personalised messages. and as interest increases, they switch into a more helpful exploratory style.

  • Each presentation is unique to meet the needs and they adjust their sales process prioritise active buyers and mirror the prospects own buying journey.

Scale Smarter by Design

In this Business Leader’s Guide to RevOps for Scale Up Success, learn how high growth or scale up success rarely happens by chance.

It happens by design. RevOps is a smarter way to get you there.

Just Some Of The Unlimited Services Included In Your Inbound Sales Retainer

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Strategy, Persona & Buyers Journey

Our team of Inbound specialists will create your inbound sales strategy, create personas to meet their buying journey across all three stages of awareness, consideration and decision stages.

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GamePlans, Sales & Marketing Alignment

To execute the strategy shared goals between sales and marketing are adopted, a series of GamePlans and Playbooks are created to deliver your sales process across the Identify, Connect, Explore and Advise stages.

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Prospecting & Presentation Assets

To fuel the sales process framework, it requires targeted and personalised qualification, messaging, videos and presentation assets to deliver at each stage to support your team.

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Sales Enablement Content Creation

A great Inbound Sales process provides pdf, webinar, video and web documents with persuasive content to support the sales process at awareness, consideration and decision stages.

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HubSpot Development & CRM Implementation

HubSpot Sales Pro development, from pipelines, deals, lead scoring and CRM development with automated sequences and workflows, in CRM calling - all taken care of and updated with content and presentation assets.

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Inbound Sales Coaching

An Inbound Sales organisation requires staged implementation, included in your Inbound Sales Retainer is coaching and project management to ensure your new Inbound Sales transformation is seamless and effective.

Client Testimonials

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'I thoroughly recommend 6teen30 Digital for any organization wanting to grow market share and revenues and grow quickly.

They invest time in getting to know each of their customers very well.

Their focus on all the moving parts that contribute to growth is awesome, they have a well-thought-through and tested methodology, and they really deliver.’

Richard Wood
CEO: Safran
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'I highly recommend these guys, I can honestly say we would have not achieved our success if it wasn't for Mike and his team.

Their ability to understand the immediate priorities and deliver growth and scale up programs that get results is outstanding, helping us scale up to £12m in revenue in less than five years!'

Jason Buckley
6t30 - Website Testimonials - Bio - JB

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'From initially helping us understand our market and our place in it, creating a USP, branding, business strategy, client journey, and personal and staff development - 6teen30 Digital has been of immeasurable value to me personally and to the business.

They are a huge reason behind our success in turning KeyFleet from a Ford to Ferrari which also resulted in us being acquired, If you get the chance to work with Mike you won't regret it.'

Marc Mcloughlin
Managing Director: KeyFleet
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'We began working with 6teen30 Digital at the start of our Company's life and journey. The level of detail in terms of the research and campaigns put together was significantly better than we initially expected and ensured we came out of the blocks at a fantastic rate.  I have no doubt that without this we would not be where we are today. 

A great team who went out of their way to deliver results, over and above those initially planned.'

Joff Ward
Managing Director: CorkSol UK
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'Mike's ability and experience are second to none, he has a unique manner that I can only admire and attempt to copy. His solutions and advice for our sales and marketing was a key factor in my success and subsequent successful exit for me.

I could not have done it without him and his team at 6teen30 Digital, I will be eternally grateful for his friendship, support, and genius!'

Simon Doderer
Senior Recruiter: Microsoft
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The Bear Trail

'Mike’s knowledge of the SaaS, finance & leasing sector is very impressive. He and his team have an excellent ability to seek out new products and services, even in mature market sectors.

The team is meticulous in marketing and sales delivery and successfully delivering GTM strategies. Finally, their passion and commitment to any project or client are beyond question.'

Philip R Jordan
Non-Exec Director: The Bear Trail
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'I would highly recommend Mike and his team at 6teen30 Digital for anyone wanting to up their game and take their business to the next growth or scale up level.'

Lucy Barrow
Marketing Director: Mix & Twist
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