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Access RevOps resources in our community exclusive for the C-Suite and RevOps professionals.

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CEO

The Ambitious CEO’s Tactical Handbook

How to Slam Dunk Your Business Growth Targets with Successful Rev Ops

CMO

The Visionary CMO’s Tactical Handbook

The Smarter Way to Deliver Better Quality Leads, Marketing Target Success and Ambitious Growth with Rev Ops

CRO

The Go-Getting CRO’s Tactical Handbook

How to Wow the C-Suite with Sales Results Beyond Their Wildest Expectations

CFO

The Astute CFO's Tactical Handbook

Drive Ferrari-Style RevOps Performance and Business Value without Crashing the Budget

COO

The Dynamic COO’s Tactical Handbook

Discover How RevOps Gives You Ambitious Operations Performance (Without Messing Up Budgets)

CTO

The Genius CTO's Tactical Handbook

How to Deliver Agility, Efficiency and Growth to Make Your Customers, Teams and Peers Super Happy

CIO

The Smarter CIO’s Tactical Handbook

How RevOps Helps Teams and Tech Produce Better Results

CEO

Scale Smarter by Design

Discover More about the Inbound Business Methodology and RevOps Approach for Growth.

CMO

Bound to Grow

Discover How Inbound Marketing Helps You To Profitably Scale and Grow Your Business

CRO

Bound to Sell

Discover the Inbound Sales Approach to Close More Deals Faster and Grow Your Business

COO

Bound to Wow

How to Get Clients Raving About You to Everyone They Know (And Leverage the Sales Power of Delivering Great Service)
CEO

A Growth Agency's Guide: How To Scale in A Downturn Economy

How to get prepared, assess where you are and get the right strategies in place to give you the best chance of success

CEO

The Strategic Copywriting Approach

How to Write Copy that Improves Your Sales, Service and Marketing Results

CEO

RevOps in the Boardroom Series

Explore our summaries of how RevOps (and the 6teen30 Digital team) supports each executive role to achieve stronger, faster, and more profitable growth.
CMO

The Inbound Marketing Framework For High Growth Service Companies

Inbound marketing is about building relationships, giving your prospects what they want when they want it – over just publishing disruptive content.

CMO

How to Create a Foundational Inbound Digital Marketing Strategy

With no clear vision for what an inbound digital marketing strategy will look like, your chances of success are low, here's our strategy deep dive. 

CMO

The Ultimate Marketing Persona Template to Build Your Content Strategy Around

Incorporating a marketing persona template into your digital marketing strategy provides a solid foundation upon which to build your content strategy.

CMO

3 Essential Stages to Build a Buyer Journey That Converts Prospects at Every Stage

Take a more flexible approach to the buyer journey by shifting your entrepreneurial focus to supporting them at each stage they take when buying solutions.

CMO

How to Create a Digital Content Strategy That Google Recognises and Engages Your Audience

How to Create a Digital Content Strategy That Google Recognises and Engages Your Audience, essential for identifying internal growth opportunities.

CMO

How to Create a Lead Generation System Using Inbound Marketing That Your Sales Team Will Love

How to Create a Lead Generation System Using Inbound Marketing That Your Sales Team Will Love, Attract Highly Qualified Leads That Are Ready To Buy.

CMO

How to Create an Inbound Social Media Strategy to Increase Engagement

How to Create an Inbound Social Media Strategy to Increase Engagement  to overcome the two obstacles standing in the way of success online.

CMO

How to Create a Short Term and Long Term Inbound Lead Nurturing Strategy

Generating leads isn’t a quick endeavour. As all successful entrepreneurs know, it takes effort, knowledge, skill, highly tailored resources, and, perhaps most importantly, time, to draw potential clients into the marketing funnel. 

CMO

Inbound vs Outbound Marketing: Why You Need to do Both to Scale Your High Growth Business Profitably

You want to scale your high growth business and know you have a way to do it. In the past, you might have tried traditional tactics such as telesales and cold calling or attended trade shows. 

CMO

How To Improve Organic Search Results Using an Inbound Pillar Cluster Content Strategy versus Standard Content Production

SEO is undeniably a complicated beast to tame. There are over 200 known ranking factors – and likely plenty more that we don’t even know that exist. 

CMO

Why Inbound Video Marketing Will Skyrocket Your Conversions

Did you know that video marketing has now overtaken images, ebooks and infographics as the primary content format for many forward-thinking marketers? 

CMO

Video Production Review: Brand Storytelling Videos vs Product Videos…

Video production is fast becoming an essential component of the inbound marketing framework, driven by a shift in audience behaviours that have seen them show growing interest in video-based entertainment.

CMO

The Best Inbound Marketing Automation Software for Businesses Looking to Scale

As your business has gone through a period of rapid growth, you’ve naturally introduced new systems to meet your organisation’s changing needs.

CMO

The Return on Marketing Investment for Inbound: 4 Facts You Should Consider

As an entrepreneur, your ultimate aim is to increase revenues and grow your business to the next stage, so the last thing you want is to see profits failing to materialise due to increased costs.

CMO

Short Term Nurture Versus Long Term Nurture, The Secret To Delivering Great Email Sequence Campaigns

You have sales staff and marketers on payrol, so why aren’t more leads being closed? You’re not alone in feeling this frustration or in wanting to find a solution which brings in more clients so you can scale your service business quickly. 

CMO

Essential Questions to Ask an Inbound Marketing Agency Before Hiring Them

Hiring an inbound marketing agency is a critical moment for any business. Just as with a direct-hire, the agency you appoint will be directly responsible for helping your business to thrive.

CMO

Hiring an Inbound Content Marketing Agency: What Investment Will You Need to Make?

Your service business doesn’t leave clients guessing about how much it costs to work with you, so why should your inbound marketing agency be any different? 

CRO

The Inbound Sales Framework For High Growth Service Companies - How to Empower your Sales Team To Sell in a Humanistic and Helpful Way

As an entrepreneur and business owner, you’re naturally analytical and numbers-focused and enjoy the challenge of growing your business.

CRO

‘ICEA’: The Four Foundational Inbound Sales Strategy Phrases

ICEA stands for Identify, Connect, Explore, and Advise, and by following these four steps it’s easier to create an inbound sales strategy that meets the needs of your customers. 

CRO

How to Map and Create an Inbound Sales Process That’s Aligned to Your Buyer’s Journey

No matter what your inbound sales process looks like, it must always be mapped to the buyer’s journey.

CRO

Inbound vs Outbound Sales: Why You Need Both

Inbound and outbound sales strategies are polar opposites. While inbound sales focuses on building relationships with potential customers and supporting them throughout the buyer journey, the outbound approach is more heavily focused on traditional sales processes that proactively reach out and directly drive conversions.

CRO

How to Transform Your Business Development Team into Heroes Your Prospects Will Love

While you can’t be something to everyone, you can be everything to someone with the right inbound sales mindset. And that’s what being a hero is all about. 

CRO

Sales Enablement 101

According to HubSpot, 70% of the purchasing process takes place before a buyer has even reached out to sales. And 59% prefer not to reach out to sales at all. 

CRO

Sales and Marketing Alignment: How to Achieve Better Performance From Your Sales Teams

Sales and Marketing alignment is all forming better connections between teams with similar goals to build and develop processes that allow both departments to work with each other, rather than against each other, in an effort to better serve customers and gain a more thorough view of the target audience.

CRO

The Inbound Consultative Sales Coaching Guide for Sales Managers

‘Onboarding’ is one of the biggest buzzwords around. It’s a concept rooted in the idea of improved support for new hires as they become acclimated with the business in an effort to reduce the length of the typical transition period and help businesses to derive greater value from their new hires quicker than ever before. 

CRO

4 Stages for Designing an Effective Sales Training Programme

As everyone in sales knows, buyer behaviours are changing rapidly. And this means that it’s increasingly easy for the buyer’s journey vs sales process alignment to fall out of sync. 

CRO

The 7 Lifecycle Stages of an Inbound Sales Pipeline

The average business will typically go through two primary phases. The first phase is the establishment phase. During this phase, the most pressing business goal is to simply become viable.

CRO

The Sales Handoff Template - Your Process to Drive Customer Success

The marketing/sales handoff is often discussed. What isn’t discussed quite as often, however, is the handoff that’s needed from sales teams to customer success teams.

CRO

How to Build a Remote Sales Team and Empower Them to Perform Better

A future of remote sales has always been on the cards. However, no business thought that they’d need to switch to remote sales quite as quickly or as urgently as they did. 

CRO

The Marketing-Sales SLA - What is it, and How to Create One

Sales and marketing especially are two departments that have been naturally drawing closer in recent years. This is especially true in terms of the shift to inbound sales which has seen sales reps move from a ‘hard sell’ or ‘direct sell’ approach to incorporating marketing aspects.

CRO

The Frictionless Selling Framework: Moving from the Funnel to the Flywheel

Some say that the traditional sales funnel is dead. Is it? Not exactly. Think about what actually happens in the sales funnel. At the top of the funnel, you draw in a large amount of casual visitors. A smaller number will decide they want to learn more, and move into the next stage of the funnel. A smaller proportion of that group will choose to convert.

CRO

Sales Process Content - Empower and Enable Your Team to Win Today’s Modern Buyers

Sales and marketing are both incredibly similar in the sense that they both rely heavily on sending the right message, to the right prospect, at the right time. It’s all about communication. And yet they’re both very different in how they share this message. 

CRO

How to Create a Sales Forecast - A 10-Step Framework to Measure Your Pipeline More Accurately

Sales forecasting - when done correctly - can be a hugely valuable tool. Having a good idea of what your team will sell over the next week, month, or year can help you to make smarter, more informed decisions about practically all aspects of your inbound sales operations. 

CRO

Using Video in Your Sales Process to Close More Deals

At its core, sales has always been about relationships. Quite simply, a buyer won’t buy unless there’s some sort of connection between themselves and the seller, or between themselves and the seller’s organisation. And the stronger that relationship is, the more impact and influence sellers have, resulting in more conversations and better results.

COO

The Inbound Customer Success Framework For High Growth Service Companies: How to Onboard with WOW, Increase Customer Lifetime Value, & Create Raving Fans

High growth service companies haven’t reached their high growth status through a stroke of luck.

COO

3 Best Practices to Engage The Modern Customer with Multi-Channel Communication

As today’s customers no longer demonstrate a preference for just a single channel, firms must be ready to expand their inbound communications strategies to engage across multiple platforms. 

COO

How to Build a Customer Journey Map: The Four Foundational Strategy Phases

Providing an experience that doesn’t just appear great, but really does lead to customer satisfaction, has never been more important. 

COO

How To Guide Your Customer To Success With Self Service Content

Customer friction is one of the biggest challenges facing service companies today and one of the biggest threats to customer success. 

COO

Comparing Customer Service Software: Knowledge Bases, Customer Ticket Systems, and Live Chats

Customers no longer take linear journeys. Every business knows that. They move forwards, they move backwards, and they jump around from stage to stage with little predictability. 

COO

Understanding Customer Satisfaction: The 3 Key Customer Listening Posts You Need to Measure

Understanding customer satisfaction - what makes customers feel positive about their experience, and what could cause them to turn to a competitor - is the ultimate key to driving customer success and that is the key to business success. 

COO

4 Onboarding Strategies to Skyrocket Your Customer Satisfaction

Your team has invested a huge amount of time into guiding a customer through the awareness, consideration, and decision stages of the customer journey. 

COO

How to Build Customer Advocacy with the HubSpot Service Hub Software Suite

Business is changing. It’s no longer a one-way street; it’s no longer businesses talking, and customers listening.

CEO

7 Ways Inbound RevOps Helps CEOs to Design Organisation Growth

People look to the CEO as their sure-footed navigator. Someone who will guide everyone with confidence via clarity of vision, strategy and mission for success.

CRO

How to Design an Inbound RevOps Framework for Smarter Growth in Sales

Today’s CRO faces a growing number of key challenges. When strong revenue performance and growth are required, the closest scrutiny tends to fall on Sales.

COO

8 Ways Inbound RevOps Helps COOs to Achieve Transformational Growth

The desire to get everyone pulling together, towards the vision, is prompting more organisations to explore the potential of Revenue Operations, or RevOps.

CTO

Why Data is the ‘Good Guy’ for Smarter Growth

Organisations recognise the importance of data. That’s why there is such huge demand for it. There is a lot to be said for making decisions based on facts rather than guesswork.

CMO

How the Visionary CMO Can be the New C-Suite Hero

Today’s CMO faces a growing number of high-pressure challenges. Many companies are battling not just for market share but to survive and create a sustainable future.

CFO

5 Ways for CFOs to Minimise Risk in the Pursuit of Ambitious Growth

As the world feels like it’s opening up again, it presents organisations with new opportunities. It feeds that desire for ambitious growth yet also raises challenges.

CIO

7 Good Reasons for CIOs to Love Inbound RevOps

Leaders seeking growth also have an eye on budgets. They look to the CIO for ways to squeeze the juice out of tech - so the organisation can achieve more for less.